Integrated Media Strategy Lead

MDG; Boca Raton (FL); On-site; USD 100,000 - 140,000; Full time

Job summary

MDG in Boca Raton is seeking a Manager, Integrated Media with deep expertise in paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms. You will also guide programmatic, digital, and traditional media planning, tailoring plans to client budgets and audiences.

The role owns strategy, testing, optimization, and AI-enabled reporting, while supporting new business pitches to grow client media investment.

Qualifications

• Bachelor’s degree in advertising/marketing or related field is required.
• 5+ years of agency media planning and buying experience with leadership exposure.
• Experience planning and buying digital media, especially social and programmatic.
• Strong knowledge of social media platforms and KPI-driven strategies.
• Excellent communication and collaboration skills; client-facing experience.

Responsibilities

• Develop paid social strategies aligned with marketing goals for brands and campaigns.
• Lead goal setting with clients and educate on platforms, tactics, and vendors.
• Create testing roadmaps with hypotheses and learnings for each account.
• Collaborate with creative teams on strategy and formats based on insights.
• Identify optimization opportunities to differentiate client campaigns.
• Manage end-to-end paid social execution across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X.
• Optimize campaigns with targeting, creative, and budgets; run A/B tests and scale winning tactics.
• Set up and QA conversion tracking (pixels, CAPI, UTMs, offline imports).
• Leverage platform automation and AI features with guardrails and testing.
• Maintain relationships with platform reps and explore beta opportunities.
• Lead integrated media plans pairing paid social with programmatic channels and print/TV as needed.
• Negotiate media buys and monitor spend; report ROI and budget shifts.
• Develop measurement plans linking media to client outcomes; deliver weekly/monthly insights.
• Support new business pitches with strong client leadership and POV content.
• Contribute to MDG thought leadership and best practices in paid social.

Skills

Analytical thinking

Client relationship management

Communication

Project management

Team collaboration

Education

Bachelor’s degree in advertising/marketing or related field

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Pinterest Ads

Reddit Ads

Snapchat Ads

Looker Studio

BigQuery

Supermetrics

Funnel

SQL

Job description

MDG in Boca Raton is seeking a Manager, Integrated Media with deep expertise in paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms. You will also guide programmatic, digital, and traditional media planning, tailoring plans to client budgets and audiences.

The role owns strategy, testing, optimization, and AI-enabled reporting, while supporting new business pitches to grow client media investment.