Manager, Integrated Media

MDG SOLUTIONS; Boca Raton (FL); Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Healthcare plans

PTO & holidays

401K with employer matching

Job summary

MDG Advertising in Boca Raton is seeking a Manager, Integrated Media to lead paid social and integrated media campaigns for a range of clients. You will own strategy, testing, optimization, and AI-enabled reporting, collaborating with creative teams to craft data-driven, audience-focused plans within client budgets.

The role requires deep experience across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms, plus proficiency in programmatic and traditional media as part

Qualifications

• Bachelor’s degree in advertising/marketing or related field is a must.
• 5+ years of agency media planning and buying experience with emphasis on paid social.
• Experience with planning and buying digital media (social and programmatic) is required.
• Strong knowledge of social platforms and their capabilities.
• Excellent communication and collaboration skills.
• Hands-on expertise across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snapchat ad platforms; Meta Certified a plus.
• Proficiency in Excel, PowerPoint, Google Workspace; ability to present to senior stakeholders.

Responsibilities

• Develop comprehensive paid social strategies aligned with marketing objectives.
• Establish goals and KPIs with clients and educate on platforms and vendors.
• Build and maintain a testing roadmap with hypotheses and learnings.
• Lead integrated media planning across paid social and programmatic channels.
• Negotiate and buy digital and traditional media; ensure campaign integration.
• Monitor spend, optimize based on performance, and report ROI.
• Create and present client-ready reports and quarterly reviews.
• Use AI tools for analysis and reporting while validating outputs.
• Mentor junior team members and contribute to MDG thought leadership.

Skills

Paid social strategy

Campaign optimization

AI-enabled reporting

Client leadership

Budget management

Education

Bachelor’s degree in advertising/marketing

Tools

Meta

TikTok

LinkedIn

Pinterest

Reddit

Snapchat

X (Twitter)

Looker Studio

BigQuery

Job description

Boca Raton, United States | Posted on 10/28/2026

MDG is hiring! We are seeking an experienced Manager, Integrated Media to join the team.

Currently, we follow a hybrid schedule with remote work on Mondays and Fridays, and in-office work Tuesday through Thursday at our Boca Raton, Florida location. Our scheduled working hours are 9am-6pm on all work days.

We are seeking a Manager, Integrated Media with deep expertise in paid social across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms, plus a working command of programmatic, digital, and traditional media, the manager will know their audience and build clear, results-driven plans within each client’s budget. This role owns campaign strategy, testing, optimization, and AI-enabled reporting, supports new business proposals and pitches, and continually brings forward opportunities for existing clients to grow their media investment.

DUTIES AND RESPONSIBILITIES

Paid Social Strategy and Planning

Develop comprehensive paid social strategies aligned with overall marketing objectives for assigned brands and campaigns

Work with client contacts to establish goals and KPIs, educating clients on platforms, tactics, and vendors through points of view (POVs) when needed

Build and maintain a testing roadmap for each account, with clear hypotheses, success criteria, and documented learnings

Partner with the creative team on creative strategy, briefing new concepts and formats based on performance insights

Proactively identify optimization and growth opportunities that help client campaigns stand out from the competition

Paid Social Execution and Optimization

Manage end-to-end execution of paid social campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X

Optimize campaigns based on performance, adjusting targeting, creative, and budgets as needed

Design and run structured A/B and creative tests, and scale winning tactics across accounts

Own conversion tracking setup and QA, including pixels, Conversions API (CAPI), UTM parameters, and offline conversion imports

Use platform automation and AI features (such as Meta Advantage+, TikTok Smart+, and LinkedIn Accelerate) with clear guardrails, testing automated against manual approaches to prove what works

Manage relationships with platform partner reps, including beta and early-access opportunities for clients

Integrated Media Planning and Buying

Lead the development of integrated media plans that pair paid social with programmatic (OTT/CTV, display, audio) and, where appropriate, print, radio, television, and out-of-home

Plan, negotiate, and buy digital and traditional media with vendors and partners, applying best practices across all channels

Collaborate with digital, creative, and other agency departments to keep campaigns integrated across channels

Evolve MDG’s media processes, partners, and tools to improve the experience for the team and clients

Budget Management

Develop and manage paid social and integrated media budgets, with accounts ranging from $1–5M+

Track pacing daily and recommend budget shifts across platforms, channels, and campaigns based on performance

Monitor and report on spend, providing insights into ROI and cost-effectiveness

Continually identify opportunities to grow existing client media budgets

Measurement, Analytics, and Reporting

Build measurement plans that connect paid social and integrated media to client business outcomes, using lift studies, incrementality tests, and geo-holdouts where budgets allow

Build and maintain automated reporting pipelines that feed live client dashboards (for example, Supermetrics or Funnel feeding Looker Studio or BigQuery), reducing manual exports

Deliver weekly performance insights and monthly reports with clear, actionable recommendations, and support quarterly business reviews (QBRs)

Use AI tools (such as Claude, ChatGPT, or Gemini) to draft performance summaries, flag anomalies and pacing issues, surface insights, and support media negotiations, verifying every AI output against source data before it reaches a client

Use generative AI to speed up ad copy and creative concept development for testing, within client brand and compliance guidelines

Create and share prompt libraries, templates, and SOPs so other MDG departments can reuse proven AI workflows

Follow MDG data policies, including keeping client and customer personal data out of unapproved AI tools

Client Leadership and New Business

Maintain strong relationships with clients, vendors, and platform partners

Create client presentations with both executive-level and detailed views, tailored to the audience

Be able to lead media planning for new business and serve as a leading voice in media-focused pitches, partnering with the new business team

Leadership and Growth

Contribute to MDG thought leadership, including case studies, award submissions, and POV content on paid social and media trends

Requirements

Bachelor’s degree in advertising/marketing or related field is a must

5+ years of agency media planning and buying experience, with a lean toward paid social and/or related experience, including 1+ years mid-level management

Experience with planning and buying digital media (especially social and programmatic media such as OTT, display, audio, etc.) is a must

In-depth knowledge of social media platforms and their capabilities

Strong analytical skills with the ability to interpret data and translate insights into actionable strategies

Excellent communication and collaboration skills

Hands-on expertise across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snapchat ad platforms; Meta Certified Media Buying Professional a plus

Expert knowledge of media fundamentals, including media math, target audience development, and KPI goals

Working knowledge of conversion tracking and measurement, including pixels, CAPI, UTMs, attribution models, and incrementality or lift testing

Demonstrated use of AI tools (such as Claude, ChatGPT, or Gemini) for analysis, reporting, or campaign work, along with the judgment to question and verify AI output

Experience with reporting and data tools such as Supermetrics, Funnel, Looker Studio, or Tableau; SQL or BigQuery a plus

Ability to build clear flowcharts, budget sheets, and client-ready presentations

Healthcare experience is a plus

Detail-oriented individual with excellent written and verbal skills

Proficient in Excel, PowerPoint, and Google Workspace

Positive person who thrives on working with others as a team, but can also work autonomously to complete projects

Ability to manage multiple projects simultaneously, adapting easily to changes in requests

Client-facing experience, including presenting results and recommendations to senior client stakeholders

We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.