Integrated Media Planning Lead

Adelphi Group; Atlanta (GA); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media in the United States seeks a Manager of Integrated Media Planning to translate brand priorities into cohesive plans. You will lead day-to-day planning, investment stewardship, and team delivery, combining strong planning craft with digital, data fluency, and performance insights.

Own assigned workstreams from insight to learning, guide the team, and elevate issues with recommended paths forward. Locations include ATL, NYC, Chicago with in-office expectations.

Qualifications

• 3-5 years of media planning experience, preferably across integrated and cross-channel assignments.
• Experience with CPG brands or categories, or a strong consumer-brand background with the ability to learn category and commerce dynamics quickly.
• Experience developing media recommendations, managing budgets, and supporting campaign implementation, tracking, and optimization.
• Sound understanding of media fundamentals, digital platforms, audience research, data, analytics, and measurement.
• Ability to interpret information, develop strategic insights, communicate clearly, and connect recommendations to brand and business objectives.
• Experience guiding or developing junior planners; strong delegation, organization, and relationship-building skills.
• Comfort working with automation, AI-enabled tools, and agentic workflows, including checking outputs and knowing when human review is needed.
• Bachelor's degree or equivalent combination of education and relevant experience.

Responsibilities

• Build and maintain knowledge of assigned brands, categories, consumers, retail context, competitive activity, and business priorities.
• Turn objectives into clear channel roles, investment recommendations, reach and frequency considerations, flighting, and full-funnel plans.
• Coordinate with commerce, CRM, creative, content, data, technology, analytics, and measurement partners.
• Prepare evidence-based presentations and recommendations explaining insights, choices, and trade-offs.
• Lead planning, implementation coordination, tracking, and optimization across assigned workstreams.
• Manage budgets, authorizations, pacing, financial trackers, and reconciliations with accuracy.
• Coordinate campaign setup and in-market changes with activation teams and media partners.
• Apply quality checks to data, assumptions, deliverables, and platform inputs.
• Use research and campaign reporting to identify actionable insights and optimization opportunities.
• Build measurement plans and translate learning into future planning.
• Use automation and AI-enabled tools, with human review when needed.
• Stay current on platform changes and consumer trends.
• Direct and support associates with clear briefs, delegation, feedback, and coaching.
• Collaborate across disciplines; communicate decisions clearly and invite needed expertise.
• Anticipate risks and elevate material issues early with options and implications.
• Contribute to continuous improvement in planning processes, tools, templates, and team capability.

Skills

Media planning

Budget management

Campaign execution

Data analytics

Team leadership

Automation tools

Education

Bachelor's degree

Job description

Omnicom Media in the United States seeks a Manager of Integrated Media Planning to translate brand priorities into cohesive plans. You will lead day-to-day planning, investment stewardship, and team delivery, combining strong planning craft with digital, data fluency, and performance insights.

Own assigned workstreams from insight to learning, guide the team, and elevate issues with recommended paths forward. Locations include ATL, NYC, Chicago with in-office expectations.