Integrated Media Planning Lead

Adelphi Group; Los Angeles (CA); On-site; USD 81,000 - 99,000; Full time

Job summary

Omnicom’s Integrated Media Planning leadership role in Los Angeles is responsible for planning, implementing and tracking media plans. The Manager partners with senior leadership to set strategic direction, develops key plans and client presentations, and mentors a planning team in a data-driven, trend-aware environment.

The position demands 3-5 years of cross-channel media experience, a four-year degree, strong client-service credentials, and the ability to derive actionable insights from data.

Qualifications

• 3-5 years of media planning experience.
• Graduate of a four-year college.
• Experience in a client service structure, contributing to the development and management of media programs.
• Experience in reach-based planning.
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables.
• Strong knowledge of media fundamentals and an understanding of key research sources.
• Ability to develop and articulate strategic insights.
• Comfort with data, analytics, and measurement.
• Knowledge of current trends and innovations in media.

Responsibilities

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.
• Critical Thinking - the ability to develop insights and use data to support strategic thinking.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of the Strategist and Assistant levels, delegation skills are key to achieving deliverables and developing others.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

Skills

Media planning

Leadership

Data analysis

Client service

Education

Bachelor's degree

Job description

Omnicom’s Integrated Media Planning leadership role in Los Angeles is responsible for planning, implementing and tracking media plans. The Manager partners with senior leadership to set strategic direction, develops key plans and client presentations, and mentors a planning team in a data-driven, trend-aware environment.

The position demands 3-5 years of cross-channel media experience, a four-year degree, strong client-service credentials, and the ability to derive actionable insights from data.