Senior Manager, Integrated Marketing Strategy

renpsg; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Ren is seeking a Senior Manager, Integrated Marketing Strategy to be the analytical and operational engine behind Corporate Marketing and Communications for Ren, Renaissance Charitable Foundation (RCF), and American Endowment Foundation (AEF). You will unify paid media, content, and the website to drive growth.

We need someone sharp, structured, and data-obsessed who can direct agency partners, own a conversion funnel, and translate channel data into a clear weekly view of what’s working.

Qualifications

• 7-9 years in integrated marketing, growth marketing, or marketing operations.
• Strong analytical fluency with GA4, Looker Studio, or Search Console.
• Experience directing an agency's day-to-day execution, briefs, budget, and performance accountability.
• Hands-on experience with conversion optimization: landing pages, forms, and CTA testing.
• Familiarity with SEO and keyword research and how search intent informs content strategy.
• Detail-oriented and highly organized with ability to manage multiple workstreams.

Responsibilities

• Own integrated campaign coordination across paid, content, and earned channels to align priorities.
• Own SEO and AEO execution and surface search signals to inform content strategy.
• Maintain campaign calendar and briefing processes across content, paid, and PR to align moments.
• Own Paid Media and Conversion, directing agency execution, briefs, budget pacing, testing, and reviews.
• Own the path from advisor engagement to conversion in partnership with marketing operations; run conversion experiments to improve site performance.
• Own roadmap for improving website conversion architecture: landing pages, forms, and CTAs.
• Own Performance Reporting; consolidate across channels for leadership.
• Build and maintain KPI framework and reporting infrastructure (GA4, Looker Studio) to be accessible and trustworthy.
• Surface insights and recommendations from data, flag what's working and what to test next.
• Monitor CPM/CPA benchmarks and reallocate budget accordingly.

Skills

Analytical thinking

Agency management

Conversion optimization

SEO awareness

Detail-oriented

Education

Bachelor's degree

Tools

GA4

Looker Studio

Google Search Console

Job description

Senior Manager, Integrated Marketing Strategy

Location: Fully remote, with occasional travel

Reports to: VP, Corporate Marketing and Communications

Ren is on a mission to make sure every dollar meant to do good finds its way there. As Senior Manager, Integrated Marketing Strategy, you will be the analytical and operational engine behind Corporate Marketing and Communications for Ren, Renaissance Charitable Foundation (RCF), and American Endowment Foundation (AEF). You'll be the person who makes paid media, content, and the website work together to drive growth. We're looking for someone sharp, structured, and obsessed with what the data is telling them, who can direct agency partners, own a conversion funnel, and translate channel data into a clear weekly view of what's working.

Duties and Responsibilities

• Own integrated campaign coordination across paid, content, and earned channels, keeping every channel aligned to a single set of priorities
• Own SEO and AEO execution, surfacing search and LLM demand signals, and keyword and topic intelligence, that inform content strategy
• Maintain the campaign calendar and briefing process across content, paid, and PR, so every team is building toward the same moments in syn
• Own Paid Media and Conversion
• Direct paid media agency's execution day to day: briefs, budget pacing, testing, and performance reviews
• Own the path from advisor engagement to conversion in partnership with marketing operations, initiating lead conversion experiments to improve website performance
• Own the roadmap for improving website conversion architecture: landing pages, form fills, and CTA optimization
• Own Performance Reporting
• Consolidate performance reporting across channels into a clear, weekly view for leadership
• Build and maintain the KPI framework, tracking metrics like branded search volume, MQL volume, and paid media efficiency against benchmarks
• Build and maintain the reporting infrastructure (GA4, Looker Studio, and related tools) that makes this data accessible and trustworthy
• Surface insights and recommendations from the data, not just the numbers, flagging what's working, what isn't, and what to test next
• Monitor CPM/CPA benchmarks and paid media efficiency, and recommend where to reallocate budget accordingly

Ideal Profile & Attributes

• 7-9 years in integrated marketing, growth marketing, or marketing operations
• Strong analytical fluency: comfortable in GA4, Looker Studio, and Google Search Console (or similar), and able to turn data into a clear point of view
• Experience directing an agency's day-to-day execution, briefs, budget, and performance accountability
• Hands-on experience with conversion optimization: landing pages, form architecture, and CTA testing
• Familiarity with SEO and keyword research, and how search intent should inform content strategy
• Detail-oriented and highly organized, someone who can hold multiple workstreams to the same goal without losing precision on any one of them
• Bachelor's degree required

Ren is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law .