Lead, Integrated Marketing & Growth Campaigns

Responsive; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401k with company matching

Unlimited professional development

4 weeks paid vacation

Sabbatical after 5 years

Mental Wellness Program

Team events

Best-in-class health benefits

Job summary

Responsive, a leading SaaS company, is seeking a Manager/Senior Manager of Integrated Marketing to drive strategy, planning, and execution across paid media, ABM, email, webinars, and partnerships. You will lead the Integrated Marketing team, shaping audience, narrative, channel mix, and measurement to accelerate pipeline.

You will report to the Director of Growth & Monetization and collaborate with Product Marketing, Content, Brand, and Sales to ensure cohesive campaigns and scalable processes

Qualifications

• 10+ years of B2B marketing experience leading integrated campaigns.
• 2+ years of people leadership or substantial program leadership experience.
• B2B SaaS experience strongly preferred
• Demonstrated experience partnering with Product Marketing, Content, ABM, Sales, Marketing Operations, and Creative/Brand teams
• Strong analytical fluency with campaign, funnel, pipeline, and efficiency metrics
• Bachelor's degree in Marketing, Business, Communications, or related field

Responsibilities

• Lead the quarterly integrated campaign strategy and planning, aligning product narratives and ICPs to pipeline goals.
• Lead end-to-end campaign orchestration from planning through launch, optimization, and retrospective across paid, owned, outbound, and field motions.
• Manage, mentor, and coach paid performance and lifecycle/customer communications contributors; build a high-performance team culture.
• Develop scalable planning, briefing, production, and campaign-review processes to improve speed, quality, and cross-functional visibility.

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Responsive, a leading SaaS company, is seeking a Manager/Senior Manager of Integrated Marketing to drive strategy, planning, and execution across paid media, ABM, email, webinars, and partnerships. You will lead the Integrated Marketing team, shaping audience, narrative, channel mix, and measurement to accelerate pipeline.

You will report to the Director of Growth & Monetization and collaborate with Product Marketing, Content, Brand, and Sales to ensure cohesive campaigns and scalable processes