Global Marketing Programs Director – Demand & Growth

Qualys; Boston (MA); On-site; USD 170,000 - 195,000; Full time

Job summary

Qualys seeks a Director Integrated Marketing Programs to lead end-to-end demand programs—driving new customer acquisition, retention and expansion. You will program manage strategic campaigns, define ICP targets, and coordinate across Marketing, Revenue Operations, Sales and Product to ensure timely delivery.

Reporting to the CMO, you will optimize performance with data-driven decisions, manage budgets, and collaborate with tools like Salesforce, Marketo and 6sense to accelerate pipeline across

Qualifications

• 12+ years of leading global marketing programs for B2B.
• GTM experience in a partner-driven motion.
• Experience with cross-functional collaboration and executive communication.

Responsibilities

• Own end-to-end marketing demand programs, set goals, ICP, deliverables and owners.
• Ensure cross-functional alignment with product teams and sales leaders; track weekly status.

Skills

GTM strategy

Campaign management

Cross-functional leadership

Data-driven

Executive collaboration

Tools

Salesforce

Marketo

Tableau

Domo

Looker

6sense

Job description

Qualys seeks a Director Integrated Marketing Programs to lead end-to-end demand programs—driving new customer acquisition, retention and expansion. You will program manage strategic campaigns, define ICP targets, and coordinate across Marketing, Revenue Operations, Sales and Product to ensure timely delivery.

Reporting to the CMO, you will optimize performance with data-driven decisions, manage budgets, and collaborate with tools like Salesforce, Marketo and 6sense to accelerate pipeline across