Senior Hybrid Integrated Campaigns & Demand Gen Lead

Datadog, Inc.

New York (NY)

Hybrid

USD 143,000 - 190,000

Full time

2 days ago

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Benefits offered by this job

Generous benefits package

RSUs & ESPP

Career development programs

Mentor and buddy program

Job summary

Datadog, Inc. is seeking an experienced Senior Demand Generation Marketing Manager – Integrated Campaigns to strategize and execute full-funnel campaigns for a portfolio of key products. This hybrid role bridges product marketing, sales, and global marketing to drive go-to-market across channels.

You will define reporting, measurement, and orchestration of programs and report pipeline impact to leadership. The ideal candidate has 8+ years in demand generation, strong cross-functional influence,

Qualifications

8+ years leading demand generation campaigns (webinars, ABM, etc).
4-5 years running integrated campaigns across channels.
Excellent written and verbal communication with cross-functional influence.
Experience tying campaigns to pipeline and revenue; budget ownership.
CRM/MA tools, ad platforms, and BI tools experience.
Experience with AI GTM technologies.

Responsibilities

Build and run integrated campaign plans for products, owning annual plan and budget.
Create, optimize end-to-end campaigns across paid, owned, earned channels.
Collaborate with Product Marketing on messaging and launch tiering.
Execute webinars, content syndication, email, and other campaigns.
Provide regular reporting on leads, SQLs, pipeline, and spend.
Manage campaign budgets and vendor programs.
Build AI agents and workflows to speed planning and reporting.