Integrated Marketing Manager - 173869

Piper Companies; Austin (TX); Hybrid; USD 110,000 - 145,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k)

Paid time off

Employer-sponsored benefits

Job summary

Piper Companies is seeking an Integrated Marketing Manager to lead strategic ABM initiatives and collaborate closely with sales and cross-functional teams. The role focuses on developing targeted campaigns that accelerate pipeline creation and long-term revenue growth.

The position is hybrid and requires 5+ years of B2B SaaS marketing expertise, with experience in demand generation, ABM, and marketing tech such as Salesforce, HubSpot, 6sense or Demandbase.

Qualifications

• 5+ years of B2B SaaS marketing experience in demand generation or ABM.
• Proven ABM program launches and tiered account strategies.
• Able to quantify pipeline impact and marketing influence.

Responsibilities

• Develop and execute integrated ABM programs for high-value enterprise accounts.
• Collaborate with BDRs and sales leadership to identify target accounts and revenue objectives.
• Coordinate cross-channel campaign execution across digital, events, content, email, and paid media.

Skills

ABM strategy

Demand generation

B2B SaaS marketing

Cross-functional collaboration

Campaign optimization

Sales alignment

Multi-channel campaigns

Tools

Salesforce

HubSpot

Marketing automation

6sense

Demandbase

Job description

Piper Companies is seeking an Integrated Marketing Manager to join a growing leader in the SaaS and analytics technology industry for a hybrid permanent position. The Integrated Marketing Manager will lead strategic account-based marketing initiatives, partnering closely with sales and cross-functional teams to develop targeted campaigns that increase enterprise engagement, accelerate pipeline creation, and support long-term revenue growth.

Responsibilities of the Integrated Marketing Manager include:

• Develop and execute integrated ABM programs focused on high-value enterprise accounts, utilizing personalized engagement strategies across multiple marketing channels.
• Collaborate with Business Development Representatives and sales leadership to identify target accounts, establish account tiers, and align outreach efforts to revenue objectives.
• Coordinate campaign execution across digital marketing, events, content, email, web, and paid media teams to ensure a consistent account experience.
• Measure and analyze engagement metrics, influenced pipeline, conversion trends, and opportunity progression to optimize campaign performance and ROI.
• Create scalable ABM frameworks, workflows, and best practices that can be expanded across additional markets and business segments.

Qualifications for the Integrated Marketing Manager include:

• 5+ years of experience in B2B SaaS marketing with a background in demand generation, growth marketing, or account-based marketing.
• Proven experience building or launching ABM programs and developing tiered account strategies that support pipeline growth.
• Demonstrated success generating measurable pipeline impact, with the ability to articulate percentage growth, revenue contribution, and marketing influence.
• Strong understanding of lead lifecycle management, funnel metrics, account engagement strategies, and sales-marketing alignment.
• Experience working with Salesforce, HubSpot, marketing automation platforms, and ABM technologies such as 6sense or Demandbase.
• Ability to balance strategic planning with hands‑on campaign execution in a fast‑paced environment.

Compensation for the Integrated Marketing Manager:

• Salary Range: $110,000 - $145,000/year (USD)
• Comprehensive Benefits: Medical, Dental, Vision, 401(k), paid time off, and additional employer-sponsored benefits.

Keywords: integrated marketing, account-based marketing, ABM, enterprise marketing, demand generation, growth marketing, revenue marketing, pipeline generation, lead generation, sales alignment, BDR collaboration, multi-channel campaigns, marketing automation, Salesforce, HubSpot, 6sense, Demandbase, funnel optimization, MQL, SQL, opportunity creation, pipeline acceleration, account segmentation, enterprise accounts, campaign management, digital marketing, content marketing, paid media, email marketing, event marketing, lead nurturing, conversion optimization, customer acquisition, marketing analytics, ROI measurement, revenue growth, SaaS marketing, B2B marketing, strategic marketing.