Marketing Campaign Manager

TechDigital Group; Denver (CO); On-site; USD 83,000 - 138,000; Full time

Job summary

TechDigital Group is seeking a Marketing Analyst (Contractor) with ABM experience to build and execute personalized programs for high-priority enterprise accounts. You will partner with Account Executives on one-to-one initiatives and lead one-to-few cluster campaigns across channels to drive pipeline and engagement.

You will use ABM platforms and AI tools to accelerate content, targeting, and insights, becoming the internal expert on tools like 6Sense, Demandbase and PathFactory, and

Qualifications

• 5+ years of B2B SaaS field or growth marketing experience.
• Proven success partnering with field sales organizations.
• Hands-on experience with Salesforce, 6Sense, Demandbase, PathFactory, LinkedIn Sales Navigator and related technologies.
• Comfort using AI tools to improve efficiency and results.
• Strong project management, analytical, and communication skills.
• Enthusiasm for testing new technologies and methods including AI.
• BA/BS in marketing, communications, or related field

Responsibilities

• Partner with sales to develop annual and quarterly account marketing plans that drive growth, pipeline velocity, and loyalty.
• Build and execute one-to-one and one-to-few multi-channel campaigns — including personalized content, webinars, paid media, outbound, and social.
• Collaborate with Partner Marketing on joint GTM opportunities with GSI, channel, and ecosystem partners.
• Use AI tools to accelerate content creation, audience targeting, campaign personalization, and performance insights.
• Be an internal expert on tools like 6Sense, Demandbase and PathFactory.
• Track and optimize campaign performance against KPIs; deliver clear reporting and recommendations to stakeholders.
• Monitor MQL flow and ensure timely follow-up with Sales and Business Development teams

Skills

B2B SaaS marketing

Sales alignment

AI-driven marketing

Campaign management

Data analysis

Communication

Project management

Strategic planning

Education

BA/BS in Marketing, Communications, or related field

Tools

Salesforce

6Sense

Demandbase

PathFactory

LinkedIn Sales Navigator

Job description

Account Based Marketing

Marketing Analyst - Contractor

Informatica from Salesforce is looking for a Marketing Analyst with ABM experience to build and execute personalized marketing programs for our highest-priority enterprise accounts. You will partner closely with Account Executives on one-to-one programs while also leading one-to-few cluster campaigns fueled by targeted segmentation — all with the goal of driving pipeline, ACV, and deeper account engagement. You'll be a power user of both ABM platforms and AI tools, bringing modern, data-driven approaches to everything you do.

What You'll Do

• Partner closely with sales to develop annual and quarterly account marketing plans that drive growth, pipeline velocity, and loyalty

• Build and execute one-to-one and one-to-few multi-channel campaigns — including personalized content, webinars, paid media, outbound, and social

• Collaborate with Partner Marketing on joint GTM opportunities with GSI, channel, and ecosystem partners

• Use AI tools to accelerate content creation, audience targeting, campaign personalization, and performance insights

• Be an internal expert on tools like 6Sense, DemandBase and PathFactory

• Track and optimize campaign performance against KPIs; deliver clear reporting and recommendations to stakeholders

• Monitor MQL flow and ensure timely follow-up with Sales and Business Development teams

What You Bring

• 5+ years of B2B SaaS field or growth marketing experience

• Proven success partnering with field sales organizations

• Hands-on experience with Salesforce, 6Sense, Demandbase, PathFactory LinkedIn Sales Navigator and related technologies

• Comfort using AI tools (e.g., generative AI for research and content, AI-powered analytics, AI-guided plans) to improve efficiency and results

• Strong project management, analytical, and communication skills

• Enthusiasm for testing new technologies and methods — including emerging AI capabilities

• BA/BS in marketing, communications, or related field