Hybrid Integrated Marketing & ABM Lead

Piper Companies; Austin (TX); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits package

Hybrid work model

401(k) and PTO

Job summary

Piper Companies in Austin, Texas is seeking an Integrated Marketing and ABM Manager to lead development and execution of multi-channel campaigns that drive brand awareness, customer engagement, and business growth. This hybrid role requires collaboration across sales, product, and creative teams to align marketing strategies with company objectives.

The ideal candidate has 5+ years in integrated marketing or demand generation, SaaS/B2B tech experience, and hands-on experience with ABM, marketing

Qualifications

• 5+ years of experience in integrated marketing, campaign management, or a related marketing role.
• SaaS or B2B Technology experience
• Experience implementing ABM
• Proven experience executing multi-channel marketing programs and demand generation initiatives.
• Strong analytical skills with experience using marketing automation and CRM platforms.
• Excellent communication, project management, and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, social, email, content, and event channels.
• Partner with sales, product, and creative teams to align marketing strategies with business objectives.
• Analyze campaign performance and leverage data-driven insights to optimize marketing effectiveness and ROI.
• Manage campaign calendars, budgets, and vendor relationships to ensure successful execution.
• Drive brand consistency and messaging across all customer touchpoints.

Skills

Integrated marketing

Campaign management

ABM

Marketing automation

CRM platforms

Data analysis

Cross-functional collaboration

Communication

Project management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Marketing automation software

CRM platforms

ABM platforms

Job description

Piper Companies in Austin, Texas is seeking an Integrated Marketing and ABM Manager to lead development and execution of multi-channel campaigns that drive brand awareness, customer engagement, and business growth. This hybrid role requires collaboration across sales, product, and creative teams to align marketing strategies with company objectives.

The ideal candidate has 5+ years in integrated marketing or demand generation, SaaS/B2B tech experience, and hands-on experience with ABM, marketing