Integrated Marketing Manager

ParentSquare; Kansas City (MO); Remote; USD 85,000 - 120,000; Full time

Job summary

Join a forward-thinking company as an Integrated Marketing Manager, where you'll lead innovative multi-channel marketing campaigns that enhance engagement and drive growth. This role offers a unique opportunity to collaborate with cross-functional teams, ensuring campaigns resonate with audiences and deliver measurable results. If you're passionate about marketing and thrive in a dynamic environment, this position is perfect for you. Enjoy a fully remote work setting and a range of benefits that support your career development and work-life balance.

Benefits

Employer-paid health insurance

Employer-matched 401K

Paid Parental Leave

Stock options

Health and wellness reimbursements

PTO that increases with tenure

15 paid holidays, including your birthday

Fully remote work environment

Qualifications

• 5+ years of marketing experience focused on integrated campaign management.
• Strong project management skills and cross-team coordination experience.

Responsibilities

• Lead planning and execution of integrated marketing campaigns.
• Develop campaign briefs defining objectives, messaging, and success metrics.

Skills

Integrated Campaign Management

Project Management

Data Analysis

Creative Problem-Solving

Communication Skills

Tools

Asana

Jira

Wrike

Job description

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools - forms, sign-ups, payments, RSVPs, direct messaging, language translations, chat, and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and employees, and we invite you to join us on this exciting journey.

About the Role

We’re looking for a strategic, creative, and results-driven Integrated Marketing Manager to lead the planning and execution of multi-channel marketing campaigns that drive awareness, engagement, adoption, and pipeline growth. You’ll orchestrate cross-functional efforts to deliver high-impact campaigns that resonate with our audiences and deliver measurable outcomes.

This role is ideal for a well-rounded marketer with strong campaign experience—someone who can balance strategic thinking with attention to detail and effectively align teams around clear, customer-focused goals.

Who We’re Looking For

We need an experienced and organized Integrated Marketing Manager to lead cross-channel campaign planning and execution. This person should be able to translate strategy into actionable plans, coordinate across teams, and ensure campaigns are delivered on time, with a consistent message, and measurable impact.

Reporting to the VP of Marketing, you’ll work closely with product marketing, content, design, digital, sales, and events teams to ensure all campaign elements align with company goals and customer needs.

Key Responsibilities

• Leading the planning and execution of integrated marketing campaigns to support product launches, brand initiatives, and demand generation goals.
• Developing campaign briefs that define objectives, messaging, audiences, timelines, and success metrics.
• Coordinating execution across channels—including email, digital, paid media, social, events, and the website—and developing campaign assets.
• Collaborating with various teams to bring campaigns to life.
• Managing campaign calendars, timelines, and project plans for timely and on-brand delivery.
• Partnering with marketing operations to measure campaign performance, analyze results, and share insights.
• Monitoring campaigns in real-time and optimizing for better performance.
• Supporting targeted growth programs like ABM and inbound marketing.
• Ensuring brand voice, tone, and messaging consistency across channels.
• Staying updated on marketing trends to improve strategies and execution.

Qualifications

• 5+ years of marketing experience focused on integrated campaign management or program execution.
• Strong project management skills and cross-team coordination experience.
• Experience with cross-functional campaigns in SaaS or B2B marketing.
• Proficiency with campaign planning tools (e.g., Asana, Jira, Wrike).
• Understanding of collaboration with content, design, digital, and demand generation teams.
• Ability to analyze data and translate into insights.
• Excellent communication skills.
• Creative problem-solving skills and openness to new tools, including AI.
• Ability to thrive in fast-paced environments and adapt quickly.
• Customer-first mindset and passion for improving outcomes.

Perks and Benefits

As our company continues to grow, you'll have opportunities for career development. We value work-life balance and offer:

• Employer-paid health insurance (including dependents)
• Employer-matched 401K from day one
• Paid Parental Leave
• Stock options
• Health and wellness reimbursements
• PTO that increases with tenure
• 15 paid holidays, including your birthday
• Fully remote work environment with necessary tools and equipment

We are an equal opportunity employer. All applicants will be considered without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

The salary range for this role is $85,000 to $120,000 DOE.