Senior Integrated Marketing Manager

OutScout; United States; On-site; USD 100,000 - 110,000; Full time

Job summary

An innovative FinTech company is seeking a Senior Growth Marketing Manager to drive scalable growth through data-driven marketing strategies. This role involves optimizing conversion funnels, leading A/B testing, and managing influencer relationships across various platforms. The ideal candidate will have a strong analytical mindset, excellent communication skills, and experience in growth marketing within a self-serve or SaaS environment. Join a dynamic team to enhance customer acquisition and retention while making payroll processes easier for families. If you're passionate about marketing and ready to make a significant impact, this opportunity is for you.

Qualifications

• 5+ years of experience in growth marketing or digital marketing.
• Hands-on experience with marketing and analytics platforms.

Responsibilities

• Own and optimize customer journeys for onboarding and retention.
• Lead multi-channel campaigns supporting product features and launches.

Skills

Growth Marketing

Digital Marketing

Marketing Operations

Data-Driven Decision Making

A/B Testing

Conversion Rate Optimization (CRO)

Communication Skills

Tools

Marketing Automation Tools

Analytics Platforms

Job description

Direct message the job poster from OutScout

OutScout is partnered with a payroll FinTech company looking to fill a Senior Growth Marketing Manager position to accelerate their self-serve go-to-market motion.

Their platform simplifies household payroll and taxes for families employing nannies, housekeepers, and other caregivers, making it affordable, easy, and stress-free. They handle complex processes like tax filings, payments, and compliance through a user-friendly, reliable, and transparent platform.

This person will report to the Head of Marketing and will be critical in optimizing conversion funnels, improving customer acquisition, and driving scalable growth through a data-driven approach. You will lead experimentation across digital channels, leveraging A/B testing, marketing automation, and conversion rate optimization (CRO) to refine and enhance the customer journey.

This role requires a highly analytical and technical marketer who is comfortable working with various marketing and analytics tools. You should be an effective communicator, able to collaborate seamlessly with technical teams to implement changes that enhance user experience and conversion rates.

What You'll Do

• Lifecycle Marketing: Own and optimize customer journeys (both employers and

employees) to drive onboarding, activation, retention, and reactivation.

• Influencer Marketing: Identify and manage relationships with relevant creators on

Instagram, TikTok and Youtube to grow awareness and trust through authentic content

programs.

• Organic Social: Develop our social strategy and manage contractors to tell brand and

customer stories across Instagram, TikTok, and other key platforms.●

• Ad Creative Strategy and Experimentation: Work collaboratively with the Head of

Marketing and Growth manager to ideate and develop creative messaging and landing

page tests.

• Campaign & Program Management: Lead multi-channel campaigns that support new

product features, state launches, and other seasonal initiatives.

What You Bring

• 5+ years of experience in growth marketing, digital marketing, or marketing operations in a self-serve or SaaS environment.
• Hands-on experience with various marketing and analytics platforms.
• Deep understanding of growth strategies, user acquisition, and lead nurturing tactics.
• Strong analytical mindset with proficiency in data-driven decision-making.
• Experience managing one or more paid media channels.
• Experience in building dashboards and tracking performance across marketing channels and customer cohorts.
• Excellent communication skills and ability to present insights to cross-functional teams.
• Analytical mindset and a hunger for growth.

Nice-to-Haves

• Experience in payroll, fintech, or B2C services.

Comp: up to 165k OTE

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Financial Services and Software Development

Referrals increase your chances of interviewing at OutScout by 2x

Sign in to set job alerts for “Integrated Marketing Manager” roles.

United States $100,000.00-$110,000.00 3 weeks ago

Director, Digital Marketing and Loyalty Strategy and Execution

VP of Marketing or Director of Marketing

United States $120,000.00-$150,000.00 1 week ago

United States $145,000.00-$170,000.00 2 days ago

Sr. Brand Manager- eCommerce Amazon Focus

Director, UGG Brand Marketing, North America

Senior Director, Marketing - (Remote - US)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.