Integrated Marketing Manager

ParentSquare; Boise (ID); Remote; USD 85,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Integrated Marketing Manager to drive multi-channel marketing campaigns that enhance engagement and pipeline growth. This role involves strategic planning, project management, and cross-functional collaboration to ensure successful campaign execution. The ideal candidate will have a strong background in integrated campaign management, excellent communication skills, and a customer-first mindset. Join a fully remote team that values work-life balance and offers great benefits, including employer-paid health insurance and stock options. This is an exciting opportunity to make a significant impact in a rapidly growing company.

Benefits

Employer-paid health insurance

401K retirement savings program

Paid Parental Leave

Stock options

Health + wellness reimbursements

Increased PTO each year

15 paid holidays, including birthday

Qualifications

• 5+ years of marketing experience with a focus on integrated campaigns.
• Strong project management skills with the ability to prioritize timelines.

Responsibilities

• Lead planning and execution of integrated marketing campaigns.
• Coordinate execution across multiple channels including email and social media.

Skills

Integrated Campaign Management

Project Management

Cross-Functional Collaboration

Data Analysis

Communication Skills

Creative Problem-Solving

Education

Bachelor's Degree in Marketing or Related Field

Tools

Asana

Jira

Wrike

Job description

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.About the Role : We’re looking for a strategic, creative, and results-driven

Integrated Marketing Manager

to lead the planning and execution of multi-channel marketing campaigns that drive awareness, engagement, adoption, and pipeline growth. You’ll orchestrate cross-functional efforts to deliver high-impact campaigns that resonate with our audiences and deliver measurable outcomes.This role is a great fit for a well-rounded marketer with strong campaign experience—someone who can balance strategic thinking with attention to detail and effectively align teams around clear, customer-focused goals.Who We’re Looking ForWe're looking for an experienced and organized Integrated Marketing Manager to lead the planning and execution of cross-channel campaigns. This role requires someone who can translate strategy into actionable plans, coordinate across teams, and ensure campaigns are delivered on time, with a consistent message, and with measurable impact.Reporting to the VP of Marketing, you’ll be a key connector across product marketing, content, design, digital, sales, and events, ensuring all parts of a campaign align with our company goals and speak to the needs of our customers.Key responsibilities will include : Leading the planning and execution of integrated marketing campaigns to support product launches, brand initiatives, and demand generation goalsDeveloping campaign briefs that clearly define objectives, messaging, audiences, timelines, and success metricsCoordinating execution across multiple channels—including email, digital, paid media, social, events, and the website. Including the development of campaign assets such as emails, landing pages, social copy, ads, and supporting contentCollaborating closely with product marketing, content, PR, social, design, digital, events, and sales teams to bring campaigns to lifeManaging campaign calendars, timelines, and project plans to ensure alignment, timely execution, and on-brand deliveryPartnering with the marketing operations team to measure campaign performance, analyze results, and share actionable insights with stakeholdersMonitoring campaigns in real-time and making optimizations to improve performanceSupporting ABM, inbound, and other targeted growth programs with integrated campaign executionMaintaining consistency in brand voice, tone, and messaging across all channels and customer touchpointsStaying current on marketing trends and best practices to continuously improve campaign strategy and execution

Our ideal candidate will have the following : 5+ years of experience in marketing, with a focus on integrated campaign management or program executionStrong project management skills and the ability to coordinate across multiple teams and prioritize timelinesExperience running or supporting cross-functional campaigns, ideally in SaaS or B2B marketingHighly skilled in leveraging campaign planning tools and platforms (Asana, Jira, Wrike, etc.)Understanding of how to collaborate with content, design, digital, and demand gen to build effective campaignsAbility to analyze campaign results and translate data into insightsExcellent written and verbal communication skillsA creative problem-solver who embraces new tools—including AI—to drive smarter decisions, accelerate execution, and continuously improve campaign performance.Strong planner who thrives in fast-moving environments and adapts quickly to change.A customer-first mindset and a passion for improving outcomes.

The perks of working for us are great!You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide : Employer-paid health insurance (including dependent coverage)An employer-matched 401K retirement savings program from day 1Paid Parental LeaveStock optionsHealth + wellness reimbursementsPTO that increases each year15 paid holidays, including your birthday!As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.The salary range for this role will be $85,000 to $120,000 DOE.

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Integrated Marketing Manager • Boise, ID, United States