Integrated Marketing Manager

Cupshe; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance (dental, vision, life

401k with match

12 paid public holidays

10 vacation days

Paid maternity leave

Job summary

Cupshe is seeking an Integrated Marketing Manager to lead multi-channel campaigns and coordinate cross-border efforts between the U.S. and China. Reporting to the AVP of Brand Marketing, you will manage timelines, budgets, and execution from concept to launch.

The ideal candidate brings 8+ years in marketing, strong PM and analytical skills, and experience in fashion or lifestyle brands. Fluent in English and Mandarin, with a growth-minded leadership posture, this hybrid role is based in New

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of marketing experience with independent management of integrated campaigns.
• Experience in fashion, apparel, lifestyle, or consumer brands preferred.
• Fluency in English and Mandarin; ability to lead cross-border collaboration.
• Strong project management and analytical skills.

Responsibilities

• Lead end-to-end planning and execution of integrated marketing campaigns across channels.
• Manage campaign calendars and cross-functional teams to ensure timely launches.
• Serve as liaison between U.S. and China teams to align priorities and decisions.
• Oversee budgets and measure performance to optimize content and exposure.
• Identify risks, balance priorities, and improve workflows and standards.
• Grow ownership of strategic marketing initiatives and scalable operations.

Skills

Integrated marketing

Campaign planning

Cross-functional leadership

Budget management

Bilingual English/Mandarin

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

AI tools

Digital productivity tools

Job description

Cupshe is a global vacation lifestyle brand creating swimwear and ready-to-wear designed for real life moments—whether it’s a beach escape, a city break, or everyday moments that feel like a getaway.

We bring a relaxed, confident, and effortless approach to style, shaping a modern vacation mindset that lives beyond travel—through fashion, culture, and everyday experiences.

About the Role

We are seeking a highly organized and results-driven Integrated Marketing Manager to lead the planning and execution of integrated marketing campaigns across multiple channels. Reporting to the AVP of Brand Marketing, this role will serve as a key connector between our U.S. and China teams, driving cross-functional alignment, managing campaign timelines and budgets, and ensuring seamless execution from concept to launch.

Fluency in both English and Mandarin Chinese is required, as this role involves regular communication and collaboration with cross-functional teams in both the U.S. and China.

The ideal candidate combines strong project management skills with marketing expertise, creative judgment, and a solid understanding of the U.S. consumer market. This position offers opportunities to take ownership of high-impact marketing initiatives and grow into a broader leadership role.

This is a hybrid position, requiring 3 days per week in the office.

Job Duties

• Lead the end-to-end planning and execution of integrated marketing campaigns, defining objectives, channel strategies, budgets, timelines, and key deliverables.
• Manage campaign calendars and coordinate cross-functional teams, including design, merchandising, creative, influencer marketing, PR, e-commerce, and inventory planning, to ensure successful and timely launches.
• Serve as a key liaison between U.S. and China teams, aligning priorities, facilitating communication, driving decisions, and resolving execution challenges.
• Oversee campaign budgets, track key performance metrics, and evaluate sales impact, content performance, and brand exposure to identify opportunities for optimization.
• Proactively identify project risks, manage competing priorities, and develop solutions to keep campaigns on track.
• Establish and refine campaign workflows, project management processes, and execution standards to improve cross-functional efficiency.
• Take increasing ownership of strategic marketing initiatives and contribute to the development of scalable marketing operations.

Skills & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 8 years of marketing experience, with a proven track record of independently managing integrated marketing campaigns from planning through execution.
• Experience in fashion, apparel, lifestyle, or consumer brands is strongly preferred.
• Fluency in both English and Mandarin Chinese is required, with the ability to lead meetings, communicate priorities, and drive collaboration across U.S. and China teams.
• Strong understanding of U.S. consumer behavior, cultural trends, and marketing channels, with a keen eye for branding, creative content, and visual storytelling.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns, budgets, timelines, and stakeholders simultaneously.
• Strong analytical and problem-solving skills, with the ability to translate campaign performance data into actionable insights.
• Proficiency in AI-powered tools and digital productivity solutions to improve marketing efficiency and execution.
• Proactive, detail-oriented, and highly accountable, with strong ownership, leadership potential, and the ability to thrive in a fast-paced, cross-functional environment.
• Health insurance including dental, vision and life
• 401k with 3% match
• 12 paid public holidays
• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
• Paid Maternity Leave

Cupshe is conducting recruitment on behalf of Sparky Worldwide Inc., the legal entity that will enter into the employment agreement with the selected candidate.