Marketing Manager

Segway Powersports US; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Segway Powersports US is seeking a hands-on Marketing Manager to plan and execute initiatives that grow the business, raise brand awareness, and boost sales. You will manage projects independently in a lean team and work closely with teams in China and the U.S. to ensure on-target campaigns and assets.

You will own campaigns end-to-end—from planning through execution—while coordinating with sales, product, and external partners to deliver high-quality marketing material and measurable results.

Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing or related field.
• 5+ years of relevant marketing experience with independent campaign ownership.
• Hands-on campaign execution, content development, digital marketing and cross-functional coordination.
• Strong project management, communication, and problem-solving skills.
• Ability to manage multiple priorities in a lean, fast-paced setting.
• Professional proficiency in English and Mandarin Chinese for cross-border collaboration.

Responsibilities

• Develop and execute marketing plans aligned with priorities, product launches and sales objectives.
• Manage campaigns from planning through execution, including content, digital and events.
• Coordinate with sales, product, and other teams to create materials for commercial initiatives.
• Work with agencies, vendors, and partners to ensure timely delivery of marketing assets.
• Manage budgets, monitor performance, and propose improvements based on results.
• Collaborate with China- and U.S.-based teams to align messaging and execution.
• Support brand consistency across channels and customer touchpoints.
• Own day-to-day marketing deliverables and provide execution support as needed.

Skills

Project management

Communication

Problem solving

Multitasking

English proficiency

Mandarin proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Digital marketing platforms

Content development tools

Agency management tools

Job description

We are seeking a hands‑on Marketing Manager to plan and execute marketing initiatives that support business growth, brand awareness, and sales performance. This role requires someone who can manage projects independently while remaining actively involved in day‑to‑day execution. The ideal candidate is comfortable working in a lean team and collaborating with colleagues across China and the U.S.

Key Responsibilities:

• Develop and execute marketing plans aligned with business priorities, product launches, and sales objectives.
• Manage marketing campaigns from planning through execution, including content development, digital marketing, events, and promotional activities.
• Coordinate with sales, product, and other teams to develop marketing materials and support commercial initiatives.
• Work directly with agencies, vendors, and external partners to ensure timely, high-quality delivery.
• Manage marketing budgets, track campaign performance, and recommend improvements based on results.
• Collaborate with China-based and U.S. teams to align messaging, priorities, and project execution.
• Support brand consistency across marketing channels and customer touchpoints.
• Take ownership of day‑to‑day marketing deliverables and step in directly wherever execution support is needed.

Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 5+ years of relevant marketing experience, including independently managing campaigns or projects.
• Hands‑on experience with campaign execution, content development, digital marketing, and cross‑functional coordination.
• Strong project management, communication, and problem‑solving skills.
• Ability to manage multiple priorities and deliver results in a lean, fast‑paced organization.
• Professional proficiency in English and Mandarin Chinese to collaborate with China‑based and U.S. teams.

Preferred:

• Experience in consumer products, mobility, powersports, or related industries.
• Experience working with international or cross‑cultural teams.
• Familiarity with marketing analytics, digital advertising platforms, and agency management.