Brand Marketing Lead

Momcozy; United States; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Company-paid medical, dental, and view

Retirement savings plan with company (

Job summary

Momcozy seeks a Marketing Lead for North America to translate global brand strategies into locally relevant campaigns. You will work with the Head of Brand and global teams to ensure brand consistency, drive performance, and deliver audience-focused initiatives in a fast-paced environment.

You will lead localization efforts, oversee campaigns end-to-end, and partner with content and editorial teams to maintain authentic messaging while traveling as needed for meetings, productions, and events.

Qualifications

• 10+ years of experience in marketing and communications.
• Experience with B2C consumer retail brands.
• Experience across digital and social platforms.
• Proven track record of driving end-to-end marketing campaigns, from strategy to execution.

Responsibilities

• Support the Head of Brand in executing North American brand strategies and initiatives.
• Review global campaigns and tailor regional relevance and effectiveness.
• Coordinate campaigns from brief to launch and post-campaign evaluation.
• Collaborate with content/editorial teams to reflect the brand strategy in creative execution.
• Translate regional needs into actionable guidance for global teams.

Skills

Marketing strategy

B2C brand experience

Digital and social platforms

Campaign management

Education

Bachelor’s degree or higher

Job description

The brand Marketing lead, North America supports the development and execution of regional brand marketing initiatives, ensuring global brand strategies are effectively translated into locally relevant, audience-driven campaigns.

Working closely with the Head of Brand, global marketing teams, and internal content and editorial partners, this individual helps bring brand initiatives from strategy through execution while maintaining brand consistency, operational excellence, and measurable impact.

This role requires a strong understanding of brand building, consumer behavior, campaign management, and marketing performance, along with a genuine passion for understanding and serving mothers and families.

1.Brand strategy & localization

• Support the Head of Brand in executing North American brand strategies and initiatives.
• Review global campaign strategies and identify opportunities to strengthen regional relevance and effectiveness.
• Integrate local consumer insights, cultural trends, and competitive intelligence into campaign planning.
• Ensure campaigns align with established brand positioning, guidelines, and strategic priorities.

2.Campaign management & execution

• Manage brand marketing campaigns from initial brief through execution, launch, and post-campaign evaluation.
• Coordinate timelines, deliverables, stakeholders, and approvals across internal and external teams.
• Partner with content and editorial teams to ensure campaign execution reflects the intended brand strategy and creative vision.
• Identify potential roadblocks, recommend solutions, and keep projects moving efficiently.

3.Global & cross-functional collaboration

• Serve as a key liaison between North American stakeholders and China-based marketing teams.
• Translate regional business needs and audience insights into actionable guidance for global teams.
• Collaborate with the Brand Content Manager and Editorial Manager to ensure cohesive execution.
• Support external agency and partner communications, including briefing, coordination, and deliverable management.
• Participate in occasional domestic and international travel for meetings, productions, campaigns, and events.

4.Brand consistency & alignment

• Help ensure marketing campaigns and brand initiatives adhere to established brand guidelines and positioning.
• Review campaign materials for strategic alignment, brand consistency, and regional relevance.
• Partner with the content and editorial teams to ensure the approved creative vision is carried through execution.
• Flag inconsistencies or opportunities for improvement and facilitate alignment with the appropriate stakeholders.

5.Data analysis & optimization

• Analyze campaign performance, brand health metrics, consumer insights, and competitive trends.
• Translate performance data into actionable recommendations for future initiatives.
• Support campaign reporting, performance reviews, and ongoing brand optimization.
• Identify opportunities to improve campaign effectiveness, audience engagement, and brand impact.
• Develop a deep understanding of North American mothers, their needs, behaviors, challenges, and motivations.
• Champion consumer perspectives throughout campaign planning and execution.
• Help ensure brand initiatives feel authentic, culturally relevant, and meaningful to Momcozy's audience.
• 10+ years of experience in marketing and communications
• Experience with B2C consumer retail brands
• Experience across digital and social platforms
• Proven track record of driving end-to-end marketing campaigns, from developing strategy plans, to building innovative communication plans, and creating extraordinary creative and integrated campaign.
• Bachelor’s degree and above, or advanced business degree.

Preferred criteria:

• Experience with multicultural audiences
• Passion for phenomenal work, with the ability to skillfully influence both external and internal collaborators
• Experience in maternal and babycare brands
• Strong relationships with motherhood-related communities and influencers
• Strong creative agency resources
• Drives thoughtful strategy, builds innovative communication plans, and develops extraordinary creative and integrated campaigns
• Works well across functions, stays flexible as priorities shift, and leads within a high-performing team in a fast-moving environment
• A collaborative team player who adapts quickly to change and leads by example on a high-performing team in a fast-paced environment
• Excels at partnering across teams, adapts with ease to a dynamic environment, and brings leadership to a high-performing team
• Outstanding written and verbal communication skills; can build and maintain positive relationships with collaborators at all levels, peer and manager
• Ability to communicate in Mandarin

Founded in 2018, Momcozy is a global maternal and baby care brand dedicated to helping moms feel comfortable, confident and supported throughout motherhood. Through thoughtful, technology-driven innovation and products designed around real needs, Momcozy supports families through pregnancy, postpartum recovery, breastfeeding and everyday parenting.

Chosen by more than 6 million moms and families across 80 countries and regions, Momcozy has ranked No. 1 globally in wearable breast pump sales volume for five consecutive years (2021–2025), according to Frost & Sullivan's 2026 research. Momcozy is available online at Momcozy.com and through major retailers including Babylist, Walmart, Target and Amazon.

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts