Marketing Assistant/Coordinator (Chinese Fluent)

Aquent; El Segundo (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Aquent (United States) in El Segundo, CA is seeking an International Marketing Associate to support our global brand expansion with emphasis on the Greater China beauty market. You will bridge cultural insights, data analytics, and brand storytelling to help shape marketing strategies tailored to Gen Z consumers.

You will collaborate with Creative, Digital, and external agency partners to turn marketing logic into decks, plan photoshoots, track assets, and keep projects moving efficiently from

Qualifications

• Language fluency in Chinese and English (written and spoken).
• Bachelor’s degree in Marketing/Communications or related field.
• Deep passion for cosmetics/beauty trends and Gen Z culture.
• Ability to interpret data and translate into polished decks.
• Strong organizational and multitasking skills with attention to detail.

Responsibilities

• Strategy & Brand Storytelling: help establish marketing logic, analyze beauty markets, build marketing decks.
• Trend & Market Intelligence: track Gen Z habits and beauty trends to identify growth opportunities.
• Creative & Production Coordination: support photoshoots, coordinate models/crew, handoff assets.
• Digital Asset & Campaign Execution: ensure timely delivery and quality of localized assets and materials.
• Cross-Functional & Vendor Liaison: communicate with internal teams and external agencies.
• Operational & Administrative Support: manage workflow docs, track approvals, and monitor budgets.

Skills

Chinese & English

Brand storytelling

Analytical thinking

Project management

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Keynote

PowerPoint

Google Slides

Job description

We are seeking an ambitious, trend-savvy International Marketing Associate to support our global brand expansion with a focused emphasis on the Greater China beauty market. In this role, you will bridge cultural insights, data analytics, and brand storytelling to help shape marketing strategies tailored to Gen Z consumers.

You will collaborate closely with cross-functional teams—including Creative, Digital, and external agency partners—to turn marketing logic into compelling decks, plan photoshoots, track campaign assets, and keep projects moving efficiently from concept to delivery.

Key Responsibilities

• Strategy & Brand Storytelling: Help establish clear marketing logic, conduct competitive beauty market analyses, and build comprehensive marketing decks and presentations (“marketing books”).
• Trend & Market Intelligence: Track Gen Z social habits, viral beauty trends, and digital platform dynamics (e.g., RED/Xiaohongshu, Douyin, WeChat) to identify actionable growth opportunities.
• Creative & Production Coordination: Support end-to-end production logistics, including photoshoot preparation, model/crew coordination, and asset handoffs with internal creative and digital teams.
• Digital Asset & Campaign Execution: Ensure timely delivery and quality control of localized digital assets, copy, and promotional materials across relevant touchpoints.
• Cross-Functional & Vendor Liaison: Facilitate day-to-day communication with internal stakeholders (full-time staff, consultants, freelance teams) and external creative/media agencies.
• Operational & Administrative Support: Manage workflow documentation, track artwork approvals (AW), raise and follow up on purchase orders (POs), and monitor campaign budgets and expenses.

Requirements & Qualifications

• Language Fluency: Professional working proficiency (written and spoken) in Chinese (Mandarin and/or Cantonese) and English.
• Education: Bachelor’s degree or higher, preferably in Marketing, Communications, Business, or a related field.
• Beauty & Trend Expertise: Deep personal passion for cosmetics, skincare, and beauty culture, paired with an intuitive grasp of Gen Z digital subcultures and consumer behavior.
• Analytical & Strategic Thinking: Ability to interpret sales and market data, organize insights logically, and translate them into polished presentation decks (Keynote, PowerPoint, or Google Slides).
• Project Management: Exceptional organizational and multitasking skills, with meticulous attention to detail regarding asset tracking, deadlines, and purchase orders.
• Mindset: Proactive, collaborative team player who thrives in a fast-paced, high-growth environment and possesses an eagerness to learn.