Manager, Integrated Marketing

Over The Moon; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Over The Moon is seeking a Manager of Integrated Marketing to unify and amplify our brand story across channels in a fast-paced fashion, luxury, and lifestyle ecommerce environment.

You will lead a small team, drive campaign planning, and coordinate campaigns with merchandising, ecommerce, and leadership to ensure consistent storytelling and measurable results. This role demands collaboration, strong project discipline, and a passion for elevated customer experiences.

Qualifications

• 3–5+ years in marketing with at least 2 years in integrated or campaign-focused roles.
• Experience leading or mentoring junior team members.
• Proven ability to develop and execute multi-channel campaigns with measurable results.
• Experience managing marketing deliverables for brand or retail partnerships.
• Exceptional project management skills and cross-functional alignment.
• Proficiency with Asana or similar project management tools.
• Strong analytical mindset to translate data into insights.
• Excellent written and verbal communication; collaborative stakeholder relationships.
• Strong brand instincts for luxury/lifestyle audiences.

Responsibilities

• Integrated Campaign Strategy & Execution across owned, earned, and paid channels.
• Partnership Marketing: manage co-branded campaigns and partner deliverables.
• Project & Wave Management: lead direct reports and maintain project systems.
• Email & SMS Marketing Strategy: plan lifecycle and performance reporting.

Skills

Integrated marketing

Campaign planning

Multi-channel campaigns

Mentoring

Asana

Klaviyo

Brand storytelling

Tools

Klaviyo

Asana

Job description

Over The Moon is the ultimate retail, registry, and editorial platform for curating a life well-lived. What began as an inspirational resource for couples getting married has grown into a cult fashion, home, and children’s shopping destination as well as an elevated wedding and baby registry provider, and we are in the midst of an exciting new stage of growth and looking to expand our team.

We are looking for a highly organized, hands-on marketer to bring our brand to live consistently across every channel. As Manager of Integrated Marketing, you’ll be the connective tissue between our campaigns, channels, and partners, ensuring every touchpoint tells a unified, impactful story. You’ll drive integrated campaign planning and execution, manage partnership marketing deliverables, lead a small team, and keep the broader marketing, merchandising, and operations teams aligned and moving through disciplined project management. Your superpower is seeing the full picture and making all the pieces work together.

The ideal candidate has experience operating within a fast-paced fashion, lifestyle, or luxury brand environment and is comfortable collaborating cross-functionally across marketing, merchandising, ecommerce, and leadership teams in a founder-led business.

Responsibilities

• Integrated Campaign Strategy & Execution
  • Plan and execute integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing.
  • Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative.
  • Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other.
  • Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses.
  • Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar.
  • Partner with leadership to set and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership.
  • Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications.
• Partnership Marketing
  • Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions.
  • Serve as the primary point of contact for partner marketing teams, ensuring deadlines and deliverables are met on both sides.
  • Brief internal stakeholders and external partners on creative, copy, and campaign requirements.
  • Track and report on partnership campaign performance; develop recommendations to deepen high-performing relationships.
• Project & Wave Management
  • Manage and develop two direct reports (Marketing Associate and Graphic Designer), setting priorities and providing day-to-day guidance and feedback
  • Own and maintain the marketing project management system (Asana), building out templates, workflows, and processes that keep cross-channel content on track.
  • Coordinate timelines and deliverables across channels, including email, SMS, paid, social, and ecommerce.
  • Run weekly creative and project reviews, surfacing shifts in deadlines early and enabling the ability to pivot nimbly if necessary.
  • Document go to market strategies and transpose to tactical deliverables across all relevant teams (marketing, merchandising, operations).
  • Work closely with leadership and founder to translate brand and business priorities into actionable marketing plans and timelines
  • Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs.
• Email & SMS Marketing Strategy
  • Partner on email and SMS programming, ensuring lifecycle and promotional sends are integrated into the broader campaign calendar.
  • Guide day-to-day execution of send schedules, segmentation, and performance reporting
  • Hands-on platform experience (e.g., Klaviyo) is a plus but not required.

• 3-5+ years of experience in marketing, with at least 2 years in an integrated or campaign-focused role within a fashion, luxury, or lifestyle ecommerce brand.
• Experience managing or mentoring junior team members
• Proven ability to develop and execute multi-channel campaigns that deliver cohesive brand experiences and measurable results.
• Experience managing marketing deliverables for brand or retail partnerships.
• Exceptional project management skills—you thrive on bringing order to complexity and keeping cross-functional teams aligned.
• Proficiency with Asana or a comparable project management tool.
• Strong analytical mindset: Able to synthesize cross-channel data into clear performance narratives.
• Outstanding written and verbal communication skills.
• A collaborative, confident communicator who builds strong relationships with stakeholders at all levels.
• Strong brand instincts with an understanding of luxury/lifestyle customer behavior and storytelling.
• Strong appreciation for brand storytelling, customer experience, and elevated visual presentation.