Integrated Marketing Manager

Cupshe; Los Angeles (CA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance (dental, vision, life

401k with 3% match

12 paid public holidays

10 vacation days in year 1, prorated

Paid maternity leave

Job summary

Cupshe, a global vacation lifestyle brand, seeks an Integrated Marketing Manager to lead cross-channel campaigns that connect U.S. and China teams. Hybrid role with three days in the Los Angeles office, English and Mandarin fluency required, and a focus on driving brand growth across fashion and lifestyle segments.

The role emphasizes project management, creative judgment, and a strong understanding of the U.S. consumer market, with opportunities to grow into leadership responsibilities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of marketing experience with integrated campaigns from planning to execution.
• Experience in fashion, apparel, lifestyle, or consumer brands preferred.
• Fluency in English and Mandarin Chinese required for cross-border collaboration.
• Strong project management and organizational skills for handling multiple campaigns, budgets, and timelines.
• Ability to translate campaign data into actionable insights.

Responsibilities

• Lead end-to-end planning and execution of integrated marketing campaigns, defining objectives, channel strategies, budgets, timelines and deliverables.
• Manage campaign calendars and coordinate cross-functional teams (design, merchandising, creative, influencer marketing, PR, e-commerce, inventory planning).
• Serve as liaison between U.S. and China teams to align priorities and drive collaboration.
• Oversee campaign budgets and evaluate performance to optimize exposure and sales impact.
• Identify risks and resolve execution challenges to keep campaigns on track.
• Establish and refine campaign workflows and processes to improve cross-functional efficiency.
• Take increasing ownership of strategic marketing initiatives and scalable operations.

Skills

Integrated campaigns

Project management

Budget management

Cross-functional collaboration

Data-driven insights

Leadership potential

Bilingual English Mandarin

Campaign optimization

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

AI tools

Marketing analytics software

Job description

Cupshe is a global vacation lifestyle brand creating swimwear and ready-to-wear designed for real life moments—whether it’s a beach escape, a city break, or everyday moments that feel like a getaway.

We bring a relaxed, confident, and effortless approach to style, shaping a modern vacation mindset that lives beyond travel—through fashion, culture, and everyday experiences.

About the Role

We are seeking a highly organized and results-driven Integrated Marketing Manager to lead the planning and execution of integrated marketing campaigns across multiple channels. Reporting to the AVP of Brand Marketing , this role will serve as a key connector between our U.S. and China teams, driving cross-functional alignment, managing campaign timelines and budgets, and ensuring seamless execution from concept to launch.

Fluency in both English and Mandarin Chinese is required , as this role involves regular communication and collaboration with cross-functional teams in both the U.S. and China.

The ideal candidate combines strong project management skills with marketing expertise, creative judgment, and a solid understanding of the U.S. consumer market. This position offers opportunities to take ownership of high-impact marketing initiatives and grow into a broader leadership role.

This is a hybrid position, requiring 3 days per week in the Los Angeles office.

Job Duties

• Lead the end-to-end planning and execution of integrated marketing campaigns, defining objectives, channel strategies, budgets, timelines, and key deliverables.
• Manage campaign calendars and coordinate cross-functional teams, including design, merchandising, creative, influencer marketing, PR, e-commerce, and inventory planning, to ensure successful and timely launches.
• Serve as a key liaison between U.S. and China teams, aligning priorities, facilitating communication, driving decisions, and resolving execution challenges.
• Oversee campaign budgets, track key performance metrics, and evaluate sales impact, content performance, and brand exposure to identify opportunities for optimization.
• Proactively identify project risks, manage competing priorities, and develop solutions to keep campaigns on track.
• Establish and refine campaign workflows, project management processes, and execution standards to improve cross-functional efficiency.
• Take increasing ownership of strategic marketing initiatives and contribute to the development of scalable marketing operations.

Skills & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 8 years of marketing experience, with a proven track record of independently managing integrated marketing campaigns from planning through execution.
• Experience in fashion, apparel, lifestyle, or consumer brands is strongly preferred.
• Fluency in both English and Mandarin Chinese is required, with the ability to lead meetings, communicate priorities, and drive collaboration across U.S. and China teams.
• Strong understanding of U.S. consumer behavior, cultural trends, and marketing channels, with a keen eye for branding, creative content, and visual storytelling.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns, budgets, timelines, and stakeholders simultaneously.
• Strong analytical and problem-solving skills, with the ability to translate campaign performance data into actionable insights.
• Proficiency in AI-powered tools and digital productivity solutions to improve marketing efficiency and execution.
• Proactive, detail-oriented, and highly accountable, with strong ownership, leadership potential, and the ability to thrive in a fast-paced, cross-functional environment.
• Health insurance including dental, vision and life
• 401k with 3% match
• 12 paid public holidays
• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
• Paid Maternity Leave

Cupshe is conducting recruitment on behalf of Sparky Worldwide Inc., the legal entity that will enter into the employment agreement with the selected candidate.