Marketing Manager

American Fashion Accessories, LLC; Carlsbad (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Remote once a week

Relocation assistance

Medical benefits

401k plan

PTO / Sick leave

Job summary

American Fashion Accessories, LLC, based in Carlsbad, CA, seeks a Marketing Manager to lead digital campaigns and elevate the brand across wholesale and online channels. The role emphasizes growing online commerce with a fashion-forward strategy and an in-house setup offering one remote day per week.

You will manage WordPress, SEO, GA, and paid ads, create compelling content, and drive conversions for e-commerce while collaborating with cross-functional teams to maximize ROI.

Qualifications

• Experience growing online commerce channels.
• Experience executing trade shows.
• In-house role with one day remote per week.
• B2B fashion/e-commerce marketing background preferred.

Responsibilities

• Develop multi-channel marketing campaigns across digital platforms.
• Manage online presence with WordPress, SEO tools, GA, and marketing automation.
• Improve organic search rankings and site traffic.
• Oversee content creation for blogs, emails, and ads.
• Develop and manage a brand ambassador program.
• Utilize Adobe Photoshop for campaign visuals.
• Manage paid campaigns on Facebook Ads and Google Ads.
• Analyze campaign performance and optimize conversions for e-commerce.

Skills

SEO tools

Google Analytics

Google Ads

Social media marketing

Content creation

Copywriting

Graphic design

WordPress CMS

Conversion optimization

B2B marketing

Tools

WordPress

Adobe Photoshop

Adobe Creative Suite

Job description

Since 2011, American Fashion Accessories has been at the forefront of the western fashion industry. Our dedicated team and cutting-edge designs drive our continuous expansion and success.

Role Description:

We are seeking a dynamic and energetic Marketing Manager to lead our marketing initiatives and elevate our brand presence in every arena. Our rapid and steady growth over the last 15 years, has occurred entirely in our wholesale division and so experience and knowledge in growing online commerce is required. This position will develop and execute comprehensive marketing strategies, oversee digital campaigns and collaborate with cross-functional teams to drive growth. The main objective for this job will be to help us connect to our target audiences by providing compelling content and innovative marketing techniques, using a fashion-forward mindset.

Responsibilities:

• Develop, implement, and optimize multi-channel marketing campaigns across digital platforms including social media, email, SEM (Search Engine Marketing), and display advertising.
• Manage and enhance our online presence using tools such as WordPress, SEO tools, Google Analytics, and marketing automation platforms.
• Utilize SEO best practices to improve organic search rankings and increase website traffic.
• Oversee content creation for blogs, social media posts, email newsletters, and advertising materials to ensure brand consistency and engagement.
• Develop and manage a brand ambassador program to increase awareness and drive online sales.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks that support marketing campaigns.
• Manage paid advertising campaigns on platforms like Facebook Advertising and Google Ads (formerly Google Adwords), optimizing for performance and ROI.
• Analyze campaign performance metrics using analytics tools to refine strategies and maximize conversion rates in e-commerce environments.

Skills:

• Proficiency with SEO tools, Google Analytics, Google Ads, Facebook Advertising, SEM strategies, and marketing automation software.
• Strong knowledge of digital marketing channels including social media management and content management systems like WordPress.
• Skilled in content creation, copywriting, graphic design (Adobe Photoshop/Creative Suite), and content management systems.
• Ability to conduct keyword research to inform SEO strategies and improve search visibility.
• Understanding in conversion optimization techniques to enhance user engagement and sales performance.
• Familiarity with B2B marketing practices within the fashion or e-commerce sectors is a plus.
• Must have experience in executing trade shows.

Join us as a Marketing Manager to drive impactful campaigns that elevate our brands on a global scale! We're committed to fostering a vibrant work environment where your creativity can thrive while making a tangible difference in the fashion industry. This position is an in-house position. We offer one day a week remote work. Willing to help with relocation package if in Orange County, Irvine and Los Angeles Area.

The starting salary range is $120,000 to $150,000 a year

The company offers Medical, Dental, Vision, 401k, and PTO/Sick