Growth Marketing & Lead Gen Strategist

SRI Conference; New York (NY); On-site; USD 95,000 - 160,000; Full time

Benefits offered by this job

Discretionary bonus

Competitive benefits

Job summary

Goldman Sachs is hiring for an Associate on the Digital Marketing team to support Private Wealth Management. You will own reporting, lead tracking, and optimization of the Digital Leads Program across global offices and partners.

The role emphasizes analytics, storytelling with business results, and collaboration with Marketing, Product, and Engineering. A strong commercial mindset and experience with marketing automation are essential.

Qualifications

• Bachelor's degree plus 3+ years of professional experience in sales and marketing.
• Experience with lead nurture strategies, including scoring that generates qualified leads.
• Experience with email marketing automation technologies (e.g., Marketo, Pardot).
• Working knowledge of Salesforce and mechanics of lead management.
• Ability to analyze quantitative metrics and present results to executives.

Responsibilities

• Governance: Manage Digital Leads Program reporting, lead tracking and operations.
• Own timely and accurate delivery of recurring reporting, ad hoc analysis and program results.
• Document and monitor prospect personas and trends to identify insights and inform targeting.
• Work with Product and Engineering teams on lead workflow (Salesforce).
• Collaborate with Digital Marketing team to build lead scoring and nurture (Pardot).
• Map and refine customer journeys by buyer persona and product category.
• Drive process efficiencies and leverage GS AI tools to maximize resources.
• Collaborate across teams and contribute to a dynamic, high-performing environment.
• Contribute insights to the design and optimization of website landing pages used for prospecting.

Skills

Lead scoring

Lead nurturing

Analytics

Sales & marketing alignment

Communication

Team collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce

Pardot

Marketo

Job description

Goldman Sachs is hiring for an Associate on the Digital Marketing team to support Private Wealth Management. You will own reporting, lead tracking, and optimization of the Digital Leads Program across global offices and partners.

The role emphasizes analytics, storytelling with business results, and collaboration with Marketing, Product, and Engineering. A strong commercial mindset and experience with marketing automation are essential.