Integrated Marketing Communications Lead

Merkle Italia; New York (NY); Hybrid; USD 83,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Paid time off

15 paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

dentsu in New York is seeking a Communications Manager to lead integrated marketing plans for select dentsu brands. You’ll oversee content creation, digital marketing, social strategy, and events to ensure cohesive brand representation across external channels.

Responsibilities include coordinating multi-channel campaigns, collaborating with growth teams on case studies, and delivering impactful storytelling that aligns with global objectives while addressing local nuances.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience developing and executing brand narratives across multiple platforms (web, email, social, print, etc.).
• Proven success in channel strategy, including selecting, optimizing, and integrating channels based on audience behavior.
• History of managing multi-channel campaigns (content, social media, paid media) with measurable brand impact.
• Strong content creation and editorial mindset: knows how to translate ideas into copy, campaigns, and creative briefs.
• Platform experience in Google Analytics, Salesforce / Pardot, Stripo, Kentico, Swoogo or related.

Responsibilities

• Lead the development and execution of marketing plans that integrate tactics across events, digital marketing, social media, product marketing, and partnerships.
• Serve as the primary point of contact for all marketing materials, ensuring branding and messaging consistency.
• Collaborate with cross-functional teams and contribute to annual planning and day-to-day efforts.
• Identify award-worthy case studies with growth teams and craft compelling narratives.
• Drive positive brand sentiment, increase awareness, and support lead generation efforts.
• Produce marketing content for digital, social, print, and video assets aligned with the brand voice.

Skills

Brand storytelling

Multi-channel campaigns

Content creation

Education

Bachelor's in Marketing/Advertising/Communications

Tools

Google Analytics

Salesforce / Pardot

Stripo

Kentico

Swoogo

Job description

dentsu in New York is seeking a Communications Manager to lead integrated marketing plans for select dentsu brands. You’ll oversee content creation, digital marketing, social strategy, and events to ensure cohesive brand representation across external channels.

Responsibilities include coordinating multi-channel campaigns, collaborating with growth teams on case studies, and delivering impactful storytelling that aligns with global objectives while addressing local nuances.