Influencer Marketing Lead — Client Strategy & Growth

Dentsu Creative; New York (NY); Hybrid; USD 95,000 - 96,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Disability insurance

Flexible paid time off

15 paid holidays per year

Paid sick leave

Job summary

Dentsu Creative in New York seeks an experienced client lead for influencer marketing, owning strategy and confident execution end-to-end. You will oversee campaigns, lead creative brainstorms, and guide strategic direction to meet client goals, while mentoring junior team members in a collaborative, growth‑oriented environment.

This role also covers budget management, negotiations, and cross‑functional collaboration with Dentsu teams and potential new business opportunities.

Qualifications

• 3+ years of agency experience in influencer marketing.
• Proven influencer marketing and project management experience.
• Hands-on experience with CreatorIQ, Captiv8, or similar.
• Experience managing teams, budgets, and contracts.
• Strong communication, organization, and prioritization skills.
• Ability to manage multiple campaigns with attention to detail.
• Growth-minded, collaborative, and accountable leadership style.
• Proficiency in PowerPoint, Word, and Excel.

Responsibilities

• Serve as the primary day-to-day client contact for influencer marketing initiatives.
• Develop, present, and optimize influencer strategies across clients and categories.
• Forecast campaign impact and KPIs, tying performance to business outcomes.
• Review and guide creative concepts, messaging, and ongoing optimization.
• Manage and mentor junior team members, supporting development and growth planning.
• Support influencer negotiations, contracting, and legal coordination.
• Oversee budgets, invoicing, quality control, and compliance (FTC guidelines).
• Analyze performance data and report on progress against client revenue goals.
• Identify process improvements and organic growth opportunities.
• Collaborate cross-functionally across Dentsu and support new business efforts as needed.

Skills

Influencer marketing

Project management

Team leadership

Budget management

Contract management

Communication

PowerPoint

Excel

Word

Creative brainstorming

Tools

CreatorIQ

Captiv8

Job description

Dentsu Creative in New York seeks an experienced client lead for influencer marketing, owning strategy and confident execution end-to-end. You will oversee campaigns, lead creative brainstorms, and guide strategic direction to meet client goals, while mentoring junior team members in a collaborative, growth‑oriented environment.

This role also covers budget management, negotiations, and cross‑functional collaboration with Dentsu teams and potential new business opportunities.