Integrated Digital Marketing Lead

AAON; Tulsa (OK); On-site; USD 65,000 - 90,000; Full time

Job summary

AAON is seeking a Digital Marketing Strategist to drive integrated digital campaigns across web, email, automation, SEO/SEM, and social media. You will translate business objectives into measurable campaigns and coordinate with marketing, sales, technology, and partners to ensure consistent execution and performance.

The role focuses on optimizing the digital customer journey, improving landing pages and lead paths, and establishing efficient processes for scalable marketing operations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline.
• 5+ years of experience in digital marketing and cross-functional initiatives.
• Experience managing multiple digital channels and campaigns.
• Experience with marketing technology and analytics.

Responsibilities

• Develops and executes integrated digital marketing strategies and campaigns that support objectives such as audience growth, lead generation, and revenue opportunities.
• Manages the day-to-day digital marketing function and serves as a SME for digital channels, technologies, processes, and best practices.
• Manages digital channels including websites, email marketing, marketing automation, organic and paid social media, paid search, display advertising, and SEO/SEM.
• Leads cross-functional digital initiatives by coordinating requirements, timelines, budgets, stakeholders, and external partners.
• Manages and improves the digital customer journey, including landing pages, forms, lead nurturing, automation, and related touchpoints.
• Develops and refines processes, workflows, and standards for efficient and scalable digital marketing activities.
• Analyzes performance, customer behavior, attribution, and campaign results to optimize investment priorities.
• Partners with marketing, sales, technology, creative, and other teams to align digital initiatives with business goals.

Skills

Digital marketing

Campaign management

Marketing automation

SEO/SEM

Data analytics

Education

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related discipline

Tools

Marketing automation platforms

Job description

AAON is seeking a Digital Marketing Strategist to drive integrated digital campaigns across web, email, automation, SEO/SEM, and social media. You will translate business objectives into measurable campaigns and coordinate with marketing, sales, technology, and partners to ensure consistent execution and performance.

The role focuses on optimizing the digital customer journey, improving landing pages and lead paths, and establishing efficient processes for scalable marketing operations.