AI-Driven Digital Marketing Strategist

MAYO Designs Inc.; Portsmouth (NH); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

MAYO, a Portsmouth, New Hampshire-based marketing agency, seeks a Digital Marketing Strategist to drive go-to-market plans and campaign frameworks. You will translate business goals into actionable digital plans and coordinate with a variety of specialists to launch, measure, and optimize campaigns.

You will help strengthen CRM structure, data quality, segmentation, and reporting to improve digital performance, leveraging AI tools to accelerate workflows and stay competitive.

Competenze

• 4 to 7 years of digital marketing strategy or integrated campaign planning.
• Agency experience preferred, especially in client-facing environments.
• Familiarity with paid media, SEO, email analytics, CRM software, and reporting.

Mansioni

• Own digital go-to-market planning, audience targeting, channel mix, and conversion strategy.
• Build and maintain marketing roadmaps with priorities, timelines, and milestones.
• Develop campaign frameworks with objectives, audiences, messaging, channels, and testing plans.
• Collaborate with Marketing Strategist to align plans with positioning and goals.
• Coordinate with paid social, email, content, analytics, and CRM to ensure integrated execution.

Conoscenze

Digital strategy

Agency experience

Paid media

SEO

CRM tools

GA4

AI tools

Descrizione del lavoro

MAYO, a Portsmouth, New Hampshire-based marketing agency, seeks a Digital Marketing Strategist to drive go-to-market plans and campaign frameworks. You will translate business goals into actionable digital plans and coordinate with a variety of specialists to launch, measure, and optimize campaigns.

You will help strengthen CRM structure, data quality, segmentation, and reporting to improve digital performance, leveraging AI tools to accelerate workflows and stay competitive.