Sr. Field Marketing Manager, Public Sector

Proofpoint Canada ULC; Pittsburgh (Allegheny County); Remote; USD 98,000 - 156,000; Full time

Job summary

Join a forward-thinking company dedicated to protecting users and data in a rapidly evolving cyber landscape. As a Senior Field Marketing Manager, you will play a crucial role in driving demand within the public sector by developing innovative marketing strategies. Collaborate with cross-functional teams to create impactful marketing programs, engage with customers, and analyze performance metrics. This role offers a unique opportunity to contribute to a mission-driven organization while enjoying a flexible work environment and a competitive benefits package. If you are passionate about marketing and making a difference, this is the perfect opportunity for you.

Benefits

Flexible Time Off

Comprehensive Wellbeing Program

Paid Volunteer Days

Work from Anywhere Option

Qualifications

• 5-7 years of B2B marketing experience, especially in the public sector.
• Proven track record in demand generation and ROI-focused marketing.

Responsibilities

• Develop integrated marketing plans for U.S. Public Sector markets.
• Manage demand generation programs to support sales goals.

Skills

B2B Marketing

Event Management

Demand Generation

Public Sector Knowledge

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesforce.com

Marketo

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Corporate Overview

In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trusts us as a security partner.

The Role

Proofpoint is seeking a Senior Field Marketing Manager to develop and execute the marketing strategy and programs for the U.S. State, Local, Higher Education, and Federal markets, with the goal of generating demand and contributing to pipeline creation. This role requires an experienced, highly organized,

and results-driven professional with strong expertise in event management and demand generation within public sector markets.

Your Day-to-Day

• Develop the integrated field and channel marketing plan for the U.S. Public Sector markets to drive pipeline growth and customer loyalty
• Collaborate with cross-functional teams, including Public Relations, Product Marketing, Demand Generation, and others, to provide context around public sector marketing needs and maximize the Public Sector team's ability to leverage these resources in the field
• Develop, execute, manage, and measure demand generation programs that help the sales team exceed revenue goals

These integrated marketing programs may include

• Industry events, seminars, user groups, and webinars that showcase customer success and support cross-sell and upsell opportunities
• C-level campaigns designed to create and accelerate opportunities
• Channel and technology partner marketing programs, incorporating partner co-marketing efforts into regional plans
• Thought leadership and content development to position Proofpoint as a leader in the public sector
• Greenfield programs targeting new contact and account acquisition
• Track program ROI and analyze performance metrics related to marketing-generated pipeline in the Public Sector business
• Work closely with Sales VPs, Regional Directors, and extended sales and channel teams to understand their priorities and translate them into results-oriented marketing plans
• Communicate program status, action items, results, and deliverables across marketing and sales teams
• Manage and balance the field marketing budget and overall spend

What You Bring to the Team

• A minimum of 5–7 years of B2B, high-tech field and channel marketing experience, including at least 2 years focused on the Public Sector market
• Proven success in developing and executing programs that drive demand, accelerate opportunities, and deliver measurable ROI Strong knowledge of the current Public Sector market, including industry trends and the competitive landscape
• A passion for field marketing and close collaboration with sales to generate pipeline and drive business growth
• Comfort with both day-to-day execution and long-term planning
• Strong project management skills, attention to detail, and adherence to established policies and processes
• Ability to work effectively under tight deadlines and manage projects independently
• A collaborative mindset with enthusiasm for achieving team goals
• Excellent written and verbal communication skills
• Experience with Salesforce.com and Marketo is a plus
• Willingness to travel up to 30% of the time Location is flexible within the United States
  
  

Why Proofpoint

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.

We are a diverse, multinational Proofpoint with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.

#LI-JR1

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges:

SF Bay Area, New York City Metro Area:

Base Pay Range: 132,160.00 - 207,680.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:

Base Pay Range: 109,410.00 - 171,930.00 USD

All other cities and states excluding those listed above:

Base Pay Range: 98,700.00 - 155,100.00 USD