Integrated Campaign Manager — On-Site Charleston

Medical University of South Carolina; Charleston (SC); Presencial; USD 80.000 - 110.000; Jornada completa

Descripción de la vacante

The Medical University of South Carolina seeks an Integrated Marketing Campaign Manager to lead cross-channel campaigns across clinical, academic, and enterprise priorities. This hands-on role partners with internal teams and external agencies to ensure rapid, data-driven results.

You will develop audience journeys, messaging frameworks, and campaign plans, while coordinating across the Office of Communications and Marketing to maintain consistency and speed to market.

Formación

• Bachelor's degree in marketing or related field.
• 5+ years of integrated marketing campaigns experience.
• Experience with PESO channel strategies.
• Strong project management and agency-management skills.

Responsabilidades

• Leads development and execution of integrated marketing campaigns across MUSC clinical, academic, university, or enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners to maintain speed-to-market and executional quality. Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries.
• Negotiates and executes select paid media placements for our full Marketing team; works directly with publishers, media outlets, and vendors when appropriate to improve speed to market, increase flexibility, and reduce agency-related costs.
• Supports enterprise marketing planning efforts by coordinating inputs across service lines and regional markets. Facilitates planning sessions, develops presentations and planning deliverables, tracks decisions and action items, and plays a support role in crafting a cohesive enterprise marketing plan.
• Serves as a day-to-day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.

Conocimientos

Integrated marketing

Multi-channel campaigns

Project management

Stakeholder management

Agency management

Data-driven optimization

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Ads

Meta Ads

Adobe Analytics

CRM systems

Descripción del empleo

The Medical University of South Carolina seeks an Integrated Marketing Campaign Manager to lead cross-channel campaigns across clinical, academic, and enterprise priorities. This hands-on role partners with internal teams and external agencies to ensure rapid, data-driven results.

You will develop audience journeys, messaging frameworks, and campaign plans, while coordinating across the Office of Communications and Marketing to maintain consistency and speed to market.