Neuroscience Campaign Lead: Integrated Marketing

C002 Medical University Hospital Authority (MUHA); United States; On-site; USD 90,000 - 115,000; Full time

Job summary

Medical University of South Carolina is seeking a Campaign Manager to translate Neurosciences service line priorities into audience-focused, measurable campaigns and to connect patients with MUSC's neurological care. This on-site role in downtown Charleston requires agile, hands-on leadership and strong collaboration with internal teams and external agencies.

You will develop audience journeys, messaging, and channel plans while tracking outcomes and optimizing performance across paid, earned,

Qualifications

• Five or more years of experience developing and executing integrated marketing campaigns with accountability for measurable business results.
• Experience in product marketing, service line, or other complex marketing environments.
• Demonstrated experience with multi-channel paid campaigns, digital journeys, demand generation, campaign measurement, and data-driven optimization.
• Experience executing paid, earned, shared, and owned (PESO) channel strategies is required.

Responsibilities

• Leads development and execution of integrated marketing campaigns for Neurosciences across MUSC clinical, academic, research, and enterprise priorities. Translates approved strategy into timely, coordinated marketing communication plans across paid, earned, shared, and owned channels.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements. Coordinates deliverables, timelines, approvals, and dependencies across internal teams and external partners.
• Reports campaign outcomes in a clear, concise, and actionable manner through dashboards and insight summaries. Monitors performance, identifies optimization opportunities, and recommends adjustments based on results.
• Serves as a day-to-day liaison between service line stakeholders and OCM colleagues. Builds productive relationships, clarifies needs and decisions, and keeps contributors aligned on campaign objectives, roles, milestones, and next steps.
• Uses market research, business intelligence, CRM data, analytics, and other inputs to develop focused, measurable programs and demonstrate business impact.

Skills

Project management

Problem-solving

Interpersonal skills

Written communication

Agency-management

Multi-channel marketing

Campaign measurement

Data-driven optimization

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Medical University of South Carolina is seeking a Campaign Manager to translate Neurosciences service line priorities into audience-focused, measurable campaigns and to connect patients with MUSC's neurological care. This on-site role in downtown Charleston requires agile, hands-on leadership and strong collaboration with internal teams and external agencies.

You will develop audience journeys, messaging, and channel plans while tracking outcomes and optimizing performance across paid, earned,