Instructional Designer

TownSQ; Richardson (TX); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Associa is seeking an Instructional Designer to build scalable learning experiences that drive product adoption, customer success, and employee development. You will design eLearning, microlearning, facilitator guides, and blended programs aligned with enterprise standards.

Collaborate with SMEs, L&D specialists, and product enablement to translate SaaS workflows into effective content, suitable for both Transformation and Organic Growth teams.

Qualifications

• 2–4 years of instructional design or learning content development (SaaS or tech).
• Experience designing digital learning for internal and external audiences.
• Experience using authoring tools and LMS platforms; SCORM/XAPI familiarity is a plus.
• Portfolio of instructional design work required (samples of eLearning, guides, microlearning, scripts).
• Strong foundation in instructional design methodologies and adult learning principles.
• Hands-on experience with Articulate Storyline and Rise; responsive learning modules.

Responsibilities

• Design and develop eLearning modules, microlearning, guides, and blended learning experiences.
• Translate complex product features into clear, digestible learning.
• Collaborate with SMEs and stakeholders to ensure accuracy and alignment.
• Maintain content in LMS with version control and governance.
• Develop measurement tools and assessments to gauge learning impact.
• Support live delivery with facilitator guides and training prompts.
• Stay current on instructional design trends and AI-enabled design tools.

Skills

Instructional design

Adult learning principles

Collaboration

Content development

Education

Bachelor’s degree in Instructional Design

Tools

Articulate Storyline

Articulate Rise

PowerPoint

Graphic design

LMS platforms

SCORM/XAPI

Job description

The Instructional Designer is responsible for creating high-quality, engaging, and scalable learning experiences that support product adoption, customer success, and employee development. Reporting to the Learning Architect & LMS Administrator, this role designs and develops training materials—including eLearning, microlearning, facilitator guides, and blended learning programs—aligned with instructional design best practices and the enterprise learning architecture.

The Instructional Designer collaborates closely with subject matter experts, L&D Specialists, facilitators, Product Learning & Enablement, and business stakeholders to translate complex SaaS product workflows into clear, effective learning solutions. This role focuses on building content that can be leveraged across both the Transformation (Acquisition) and Organic Growth learning teams, ensuring consistency, quality, and readiness across the organization.

This is a hands‑on production role ideal for a creative learning professional who enjoys building modern digital learning experiences and partnering with cross-functional teams in a fast-paced environment.

Learning Experience & Content Design

• Design and develop high-quality learning materials including eLearning modules, interactive microlearning, facilitator guides, practice activities, job aids, and blended learning experiences. Develop content using Articulate Storyline and Rise, advanced Microsoft PowerPoint features, and graphic design principles.
• Apply adult learning principles, instructional frameworks, and design standards established by the Learning Architect.
• Build content that supports multiple learner types, customers, internal teams, facilitators, and new hires.
• Translate complex product features and workflows into clear, digestible learning experiences.

Collaboration & Stakeholder Engagement

• Partner with L&D Program Managers, L&D Lead, and Product Enablement to understand learning needs tied to implementations, product updates, and customer feedback.
• Work with SMEs across Product, CX, Support, and Operations to ensure training content is accurate, current, and aligned with business processes.
• Collaborate with facilitators and L&D Specialists to prepare delivery-ready training materials used in live sessions.

Content Maintenance & Version Control

• Update existing learning content based on product releases and workflow changes in partnership with the Learning Architect and Product Learning & Enablement Manager.
• Maintain organized course files, documentation, media assets, and version history in accordance with L&D governance standards.
• Ensure learning solutions remain accessible, up-to-date, and searchable within the LMS and knowledge repositories.

Assessment & Learning Measurement

• Develop Level 1–2 measurement tools in partnership with the Learning Architect, including knowledge checks, assessments, and application activities.
• Use feedback and learner performance data to refine content and improve clarity, engagement, and effectiveness.

Facilitation Support (Occasional)

• Support L&D teams in preparing for live delivery by enhancing facilitator guides, instructional prompts, demos, and activity instructions.
• Occasionally participate in train-the-trainer sessions to ensure alignment between design intent and delivery execution.
• Support live training needs by occasionally facilitating client‑facing training sessions during periods of high implementation volume.
• Stay current on trends in instructional design, SaaS product education, adult learning science, and digital learning innovations.
• Recommend enhancements to learning experiences that improve usability, engagement, or scalability.
• Experiment with AI‑enabled design tools to support content prototyping, interactive generation, or multimedia development under the governance of the Learning Architect.

Requirements

Education

• Bachelor’s degree (preferred) in Instructional Design, Education, Learning Experience Design, Educational Technology, or a related field.

Experience

• 2–4 years of experience in instructional design or learning content development (SaaS or tech preferred).
• Experience designing digital learning for both internal and external audiences.
• Experience using authoring tools and LMS platforms; familiarity with SCORM/XAPI standards is a plus.
• Portfolio of instructional design work required (samples of eLearning, guides, microlearning, scripts, etc.).
• Strong foundation in instructional design methodologies and adult learning principles.
• Demonstrated hands‑on experience developing interactive eLearning courses using Articulate Storyline and Rise , including scenarios, simulations, assessments, and responsive learning modules.
• Graphic design experience with strong knowledge of typography, layout, color, branding, visual hierarchy, and image selection.
• Advanced proficiency in Microsoft PowerPoint, including Slide Master development, custom templates, animations, multimedia integration, and visual storytelling.
• Ability to design learning for complex, technical content in a SaaS or technology environment.
• Excellent writing, editing, visualization, and script development skills.
• Strong collaboration skills and ability to work with technical and non‑technical stakeholders.

Work location & model: DFW, required in office on‑site, 5 days per week

Company Description

With more than 300 branch offices across North America, Associa is building the future of community for more than 7.5 million residents worldwide. Our 15,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 48 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.