Inside Sales Representative

Roadrunner Equipment LLC; New Holland (Lancaster County); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Total Starting Compensation: $75,000+

Paid Time Off

Paid Holidays

401(k) with 3% Company Contribution

Company Cell Phone & Laptop

Company Apparel

Employee Appreciation Events

Job summary

Roadrunner Equipment is a family-owned Lancaster County manufacturer designing and building premium skid steer attachments and related equipment for construction, agriculture, landscaping, and industrial markets.

As an Inside Sales Representative you will respond to leads, prepare quotes, guide customers to the right products, grow dealer relationships, and keep CRM data up to date in a teamwork‑driven, American‑made environment.

Qualifications

• Excellent phone and written communication skills with a personable, professional approach.
• Strong organizational skills with ability to manage multiple opportunities and keep data accurate.
• Self-motivated and able to work independently while moving opportunities forward.
• Experience in equipment, dealerships, manufacturing, inside sales, or agriculture preferred.
• CRM and computer systems proficiency for managing leads, customers, and sales activity.

Responsibilities

• Respond promptly to incoming leads via phone, email, website, and advertising.
• Prepare quotes, pricing, product information, and freight estimates for customers.
• Follow open quotes through to a decision and keep the sales pipeline updated.
• Guide customers in selecting the right products and options for their equipment applications.
• Develop relationships with existing and prospective equipment dealers to grow the dealer network.
• Maintain accurate customer, lead, and sales information in the CRM/ERP system.
• Support digital marketing, email campaigns, product promotions, and dealer communications.
• Re-engage previous leads and customers to generate repeat business and referrals.

Skills

Communicator

Organized

Self-Motivated

Industry-Aware

Tech-Comfortable

Values-Driven

Tools

CRM software

Job description

Build relationships, solve real equipment needs, and grow your sales career with an American-made equipment manufacturer, where helping customers comes before high-pressure selling.

Why You'll Love Working with Us

• Relationship-Focused Sales: Help customers find the right equipment solutions without a high-pressure, cold-call-heavy sales environment.
• Sales Career Growth: Build your sales skills while putting your agriculture or equipment knowledge to work.
• Quality American-Made Products: Represent durable equipment designed and manufactured to perform in demanding applications.
• Small-Team Environment: Join a family-owned company where your contributions have a visible impact on customers and company growth.
• Team Connection: Enjoy a clean working environment along with company outings and company lunches.

About Us

Roadrunner Equipment is a family-owned Lancaster County manufacturer designing and building premium skid steer attachments, cutting edges, and related equipment for customers in the construction, agriculture, landscaping, and industrial markets. Our equipment is built to withstand demanding job-site conditions and deliver dependable performance for years to come. We believe quality products start with people who take pride in their work, support one another, and continually look for ways to improve.

What You'll Do as an Inside Sales Representative

• Respond promptly to incoming phone, email, website, and advertising leads.
• Prepare quotes, pricing, product information, and freight estimates for customers.
• Follow open quotes through to a decision while keeping the sales pipeline organized and up to date.
• Guide customers in selecting the right products and options for their specific equipment applications.
• Develop relationships with existing and prospective equipment dealers to help grow Roadrunner's dealer network.
• Maintain accurate customer, lead, and sales information in the CRM/ERP system.
• Support digital marketing, email campaigns, product promotions, and dealer communications.
• Re-engage previous leads and customers to generate repeat business and referrals while tracking where new leads originate.

Our Ideal Inside Sales Representative

• Communicator: You bring strong phone and written communication skills with a personable, professional approach.
• Organized: You can manage multiple sales opportunities while consistently following up and keeping customer information accurate.
• Self-Motivated: You work independently, take ownership of your responsibilities, and persistently move opportunities forward.
• Industry-Aware: Experience with equipment, dealerships, manufacturing, inside sales, or agriculture is preferred.
• Tech-Comfortable: You're comfortable working with CRM and computer systems to manage leads, customers, and sales activity.
• Values-Driven: You value character, initiative, teamwork, long‑term relationships, and taking pride in the work you do.

What We Offer Our Inside Sales Representative

• Total Starting Compensation: $75,000+ (Base + Commission)
• Paid Time Off
• Paid Holidays
• 401(k) with 3% Company Contribution
• Company Cell Phone & Laptop
• Company Apparel
• Employee Appreciation Events

To Apply

Inside Sales Representatives, Equipment Sales Representatives, Agricultural Equipment Sales professionals, and candidates with equipment, dealership, manufacturing, or inside sales experience are encouraged to explore this relationship-focused sales opportunity with Roadrunner Equipment in New Holland, PA. Join a family-owned, American-made equipment manufacturer where you can build customer and dealer relationships, grow your sales skills, and help customers find practical equipment solutions.