Innovation Product Marketing Manager (In-Flight Tech)

Lancesoft; Irvine (CA); On-site; USD 108,000 - 154,000; Full time

Job summary

Lancesoft is seeking a Product Marketing Manager – Innovations (PMM-Innovations) in Irvine, CA. The role focuses on translating customer and market needs into a differentiated product vision and value proposition, while shaping testing, promotion and distribution strategies for new ideas and concepts.

You will lead market analysis, develop go-to-market plans, and create marketing artifacts to support sales and bids.

Qualifications

• Bachelor’s degree or higher in Marketing, General Business, Entrepreneurship, STEM or related field with 8+ years of relevant work experience (or HS diploma with 15+ years).
• Solid experience in Product Marketing and/or Product Management in inflight entertainment.
• Strong analytical ability with proficiency in pricing, ROI and TCO, TVO analysis, market analysis and competitive intelligence.
• Proven experience in developing effective marketing material.

Responsibilities

• Lead market trends analysis and define market requirements with competitive positioning.
• Collaborate with Customer Success to map requirements to product strategy.
• Research industry pain points to identify opportunities and selling aspects.
• Investigate trends in hardware, software and digital content/applications for insights.
• Define go-to-market plans and manage marketing artifacts (roadmaps, lifecycle strategies).
• Develop and deliver Early Access Program materials and pricing targets.
• Support sales with value propositions and act as a subject matter expert at events.
• Develop and monetize the product’s value proposition with data-driven insights.

Skills

Market analysis

Pricing strategy

ROI analysis

Competitive intelligence

Product marketing

Communication skills

Go-to-market planning

Education

Bachelor’s degree in Marketing or related field

HS diploma with 15+ years experience

Tools

Excel

Data analytics tools

Job description

Lancesoft is seeking a Product Marketing Manager – Innovations (PMM-Innovations) in Irvine, CA. The role focuses on translating customer and market needs into a differentiated product vision and value proposition, while shaping testing, promotion and distribution strategies for new ideas and concepts.

You will lead market analysis, develop go-to-market plans, and create marketing artifacts to support sales and bids.