Product Marketing Manager, Innovations (Hybrid)

Ian Martin Group; Irvine (CA); Hybrid; USD 109,000 - 155,000; Full time

Job summary

Ian Martin Group is seeking a Product Marketing Manager – Innovations for a 12-month contract in Irvine, CA. The role focuses on analyzing market needs, shaping product vision, and creating compelling value propositions to drive order intake and margins.

You will collaborate across Strategy, Business Development, Customer Success and Product Delivery to hand over to execution, develop pricing strategies, and craft go-to-market plans for new ideas and concepts.

Qualifications

• Bachelor’s degree in Marketing, General Business, Entrepreneurship STEM or related field with 8+ years of relevant work experience.
• Experience or HS diploma with a minimum of 15 years of relevant work experience.
• Solid experience in Product Marketing and/or Product Management in inflight entertainment.
• Strong analytical ability with proficiency in pricing, ROI and TCO, TVO analysis, market analysis and competitive intelligence
• Proven experience in developing effective marketing material
• Excellent interpersonal and communication skills

Responsibilities

• Lead market and competitive analysis and define market requirements for innovation projects
• Collaborate with Customer Success to map requirements to product strategy
• Research industry pain points to identify opportunities and selling aspects
• Investigate trends in hardware, software and digital content/applications to extract insights
• Define a winning product action plan and manage the delivery of marketing artifacts
• Develop pricing strategies and go-to-market plans for innovations

Skills

Product Marketing

Product Management

Pricing strategy

ROI analysis

Market analysis

Competitive intelligence

Communication skills

Education

Bachelor’s degree in Marketing/Business + 8+ years

High school diploma + 15 years experience

Job description

Ian Martin Group is seeking a Product Marketing Manager – Innovations for a 12-month contract in Irvine, CA. The role focuses on analyzing market needs, shaping product vision, and creating compelling value propositions to drive order intake and margins.

You will collaborate across Strategy, Business Development, Customer Success and Product Delivery to hand over to execution, develop pricing strategies, and craft go-to-market plans for new ideas and concepts.