Product Marketing Manager

Integrated Resources, Inc.; Irvine (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Integrated Resources, Inc ( IRI ) is seeking a Product Marketing Manager – Innovations to drive market research, product positioning, pricing strategy, and go-to-market planning for innovative inflight products and services.

You will translate customer insights into differentiated product strategies, validating concepts through prototypes and early-access programs, while collaborating with leadership across Innovation, Strategy, Business Development, Customer Success, and Product Delivery.

Qualifications

• Bachelor’s degree with 8+ years of Product Marketing experience or Master’s with 6+ years.
• Experience in product marketing/management within inflight entertainment is required.
• Strong pricing strategy, ROI, TCO, and market analysis capabilities.
• Able to develop compelling product materials and go-to-market plans.
• Excellent written, verbal, and cross-functional collaboration skills.
• Proficiency with data analytics to inform marketing decisions.

Responsibilities

• Analyze market trends, customer needs, and competitive positioning to define product requirements.
• Contribute to product vision and strategy by identifying market opportunities and tech trends.
• Develop value propositions, messaging, and competitive positioning for innovative products.
• Collaborate with Customer Success and Product Delivery to align requirements with strategy.
• Conduct pricing, ROI, and Total Value of Operations assessments for offerings.
• Create product roadmaps and go-to-market plans addressing future opportunities.
• Design Early Access Programs with airline customers to validate products and capabilities.
• Prepare go-to-market materials, demos, brochures, and sales collateral.
• Refine pricing strategies based on customer value and market demand.
• Build data-driven business cases to support pricing and positioning.
• Apply digital marketing techniques including content, personas, A/B testing, and growth tactics.
• Support sales and BD in communicating product value and competitive advantages.
• Represent the company as a product expert at industry events and engagements.
• Work with cross-functional teams to transition innovations into execution.

Skills

Product Marketing

Product Management

Inflight entertainment

Pricing strategy

ROI analysis

Market analysis

Competitive intelligence

Cross-functional collaboration

Excel / data analytics

Education

Bachelor's degree

Master's degree

Tools

Excel

Job description

Duration: 12 Months | Possible for Extension

Job Overview

We are seeking an experienced Product Marketing Manager – Innovations to drive market research, product positioning, value proposition development, pricing strategy, and go-to-market planning for innovative products and services.

In this role, you will translate customer insights and market needs into differentiated product strategies, working closely with Innovation, Strategy, Business Development, Customer Success, and Product Delivery teams. You will help validate new concepts through prototypes, demonstrators, and early-access programs, ensuring products deliver measurable customer value and strong business outcomes.

Candidates with experience in product marketing, product management, and the inflight entertainment industry are highly encouraged to apply.

Key Responsibilities

• Analyze market trends, customer needs, industry dynamics, market segmentation, and competitive positioning to define and maintain product requirements.
• Contribute to product vision and strategy by identifying market opportunities, customer pain points, and emerging technology trends.
• Develop compelling value propositions, differentiated messaging, and competitive positioning for innovative products and services.
• Collaborate with Customer Success and Product Delivery teams to align customer requirements with product strategy and identify opportunities for improvement.
• Conduct competitive intelligence, market research, pricing analysis, and ROI, TCO, and Total Value of Operations (TVO) assessments.
• Develop product roadmaps, lifecycle strategies, and action plans to address competitive gaps and future market opportunities.
• Design and execute Early Access Programs (EAPs) with selected airline customers to validate new products, features, and capabilities.
• Develop go-to-market strategies and marketing materials, including customer presentations, product demonstrations, brochures, sales collateral, proposals, and bid-support documentation.
• Create and refine pricing strategies based on customer value, market demand, competitive intelligence, and return on investment.
• Develop data-driven business cases that demonstrate product value, support pricing decisions, and strengthen sales positioning.
• Apply digital marketing techniques, including content development, persona-based marketing, A/B testing, and growth marketing approaches.
• Support sales and business development teams by communicating product benefits, customer value, and competitive advantages.
• Represent the organization as a product subject matter expert at industry events, trade shows, and customer engagements.
• Work with cross-functional teams to transition validated innovations into execution and ongoing product marketing activities.

Required Qualifications

• Bachelor’s degree with 8+ years of Product Marketing experience, or a Master’s degree with 6+ years of experience.
• Strong experience in Product Marketing and/or Product Management within the inflight entertainment industry.
• Strong analytical skills with experience in pricing strategy, ROI, TCO, TVO, market analysis, and competitive intelligence.
• Proven ability to develop effective marketing materials, product presentations, and customer-facing content.
• Experience developing product value propositions, positioning strategies, and go-to-market plans.
• Excellent written, verbal, interpersonal, and cross-functional collaboration skills.
• Strong proficiency in Microsoft Excel and data analytics applied to marketing.

Preferred Qualifications

• Master’s degree in Marketing, Business, Entrepreneurship, STEM, or a related field, with 6+ years of relevant experience.
• Certifications in value-based pricing, offer development, or Product Marketing.
• Experience in high-technology product development or engineering management.
• Experience managing innovation projects and familiarity with methodologies such as Design Thinking, Blue Ocean Strategy, or C-K theory.
• Demonstrated ability to communicate differentiated product value propositions to customers and internal stakeholders.
• Experience developing pricing models and value-based business cases for new products and services.

Ideal Candidate

The ideal candidate combines strategic product marketing expertise with strong commercial and analytical capabilities. They can translate complex customer and market insights into compelling product strategies, quantify business value, and work collaboratively across teams to bring innovative products to market.