Product Marketing Manager - Innovations (Inflight)

Integrated Resources, Inc.; Irvine (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Integrated Resources, Inc ( IRI ) is seeking a Product Marketing Manager – Innovations to drive market research, product positioning, pricing strategy, and go-to-market planning for innovative inflight products and services.

You will translate customer insights into differentiated product strategies, validating concepts through prototypes and early-access programs, while collaborating with leadership across Innovation, Strategy, Business Development, Customer Success, and Product Delivery.

Qualifications

• Bachelor’s degree with 8+ years of Product Marketing experience or Master’s with 6+ years.
• Experience in product marketing/management within inflight entertainment is required.
• Strong pricing strategy, ROI, TCO, and market analysis capabilities.
• Able to develop compelling product materials and go-to-market plans.
• Excellent written, verbal, and cross-functional collaboration skills.
• Proficiency with data analytics to inform marketing decisions.

Responsibilities

• Analyze market trends, customer needs, and competitive positioning to define product requirements.
• Contribute to product vision and strategy by identifying market opportunities and tech trends.
• Develop value propositions, messaging, and competitive positioning for innovative products.
• Collaborate with Customer Success and Product Delivery to align requirements with strategy.
• Conduct pricing, ROI, and Total Value of Operations assessments for offerings.
• Create product roadmaps and go-to-market plans addressing future opportunities.
• Design Early Access Programs with airline customers to validate products and capabilities.
• Prepare go-to-market materials, demos, brochures, and sales collateral.
• Refine pricing strategies based on customer value and market demand.
• Build data-driven business cases to support pricing and positioning.
• Apply digital marketing techniques including content, personas, A/B testing, and growth tactics.
• Support sales and BD in communicating product value and competitive advantages.
• Represent the company as a product expert at industry events and engagements.
• Work with cross-functional teams to transition innovations into execution.

Skills

Product Marketing

Product Management

Inflight entertainment

Pricing strategy

ROI analysis

Market analysis

Competitive intelligence

Cross-functional collaboration

Excel / data analytics

Education

Bachelor's degree

Master's degree

Tools

Excel

Job description

Integrated Resources, Inc ( IRI ) is seeking a Product Marketing Manager – Innovations to drive market research, product positioning, pricing strategy, and go-to-market planning for innovative inflight products and services.

You will translate customer insights into differentiated product strategies, validating concepts through prototypes and early-access programs, while collaborating with leadership across Innovation, Strategy, Business Development, Customer Success, and Product Delivery.