Product Marketing Manager – Innovations (In-Flight)

Kelly; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Retirement savings plan

Service bonus and holiday pay

Transit spending account

Paid sick leave

Job summary

Kelly is seeking a Product Marketing Manager – Innovations to translate market needs into a compelling product vision and differentiated value propositions for inflight entertainment solutions. You will work with Strategy, Business Development, Customer Success, and Product Delivery to connect strategic plans to market demand and gross margin at order intake, including early prototypes.

The role evolves from innovations support to a full PMM position as products move to execution, with

Qualifications

• Bachelor’s degree in Marketing, General Business, STEM, or related field, with 8+ years of relevant experience; or a high school diploma with 15+ years of relevant experience.
• Solid experience in product marketing and/or product management in inflight entertainment.
• Strong analytical skills, including pricing, ROI, TCO, TVO analysis, market analysis, and competitive intelligence.
• Demonstrated experience developing effective marketing materials.
• Excellent interpersonal and communication skills.

Responsibilities

• Analyze market trends, customer needs, market segments, and competitive dynamics to define and update market requirements.
• Partner with Competitive and Market Intelligence and Segment Marketing to understand customer priorities and the value of products and services.
• Work with Customer Success to map customer requirements to product strategy, identify gaps and weaknesses, and develop plans to address them through the innovation process.
• Research industry and customer pain points to identify opportunities and compelling selling points for existing and prospective customers.
• Investigate emerging hardware, software, digital content, and application trends, and share relevant insights with the core team.
• Contribute to the future product vision and ensure it reflects market expectations.
• Define a winning product action plan for innovation projects.
• Develop roadmaps and lifecycle strategies that address competitive gaps and future threats, build on product strengths, and pursue credible opportunities using real-world metrics.
• Support the innovation project team in marketing and business development activities.
• Propose and lead strategies for testing, promoting, and distributing new ideas and concepts that may become products or services.
• Develop and refine differentiated value propositions and positioning, including key messages that clearly communicate customer benefits.
• Quantify and communicate product value by working with the Innovation and Product Delivery teams to track performance and use real-world data to support value analysis.
• Develop pricing strategies for innovative products and services based on market needs, competitive intelligence, and a comprehensive TVO analysis.
• Assess return on investment to help ensure Thales’s offerings are attractive to customers.
• Define a comprehensive go-to-market plan that demonstrates the product’s competitiveness and total value of operations.
• Develop an Early Access Program (EAP) with selected airlines and support its go-to-market activities.
• Create and deliver marketing materials—including customer presentations, demonstrators, brochures, feature and capability descriptions, proposal language, and cost and value analyses—to support prospecting, testing, sales, and bids.
• Develop digital marketing initiatives, including persona-based content and targeting, A/B testing, and growth-hacking approaches.
• Serve as an internal and external thought leader on the problems Thales solves and the value it delivers.
• Support the sales team and represent Thales as a subject‑matter expert at trade shows and industry events.

Skills

Product marketing

Pricing analysis

Market research

Strategic thinking

Communication skills

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Job description

Kelly is seeking a Product Marketing Manager – Innovations to translate market needs into a compelling product vision and differentiated value propositions for inflight entertainment solutions. You will work with Strategy, Business Development, Customer Success, and Product Delivery to connect strategic plans to market demand and gross margin at order intake, including early prototypes.

The role evolves from innovations support to a full PMM position as products move to execution, with