Influencer & TikTok Shop Program Lead

Bogg Bag; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Bogg Bag is seeking an Influencer Lead / Manager to run our creator partnerships and own the TikTok Shop Creator Program end to end. This hands‑on role requires an eye for creator culture and strong negotiation skills to develop campaigns that stop the scroll.

You’ll manage the full creator lifecycle—from sourcing and outreach to briefing, content review, and performance tracking—driving GMV and brand impact across platforms.

Qualifications

• 3–5 years of influencer marketing or social/affiliate marketing experience.
• Direct experience with a TikTok Shop Creator Program or affiliate program.
• Strong influencer outreach and pitch-writing ability.
• Excellent organizational and multitasking skills.
• Self-starter with opportunity spotting ability.

Responsibilities

• Identify and recruit creators across TikTok, Instagram, YouTube, and emerging platforms.
• Use influencer marketing software to manage sourcing, outreach, and relationship tracking at scale.
• Manage a growing pipeline of creator relationships, from first DM to long‑term ambassador.
• Negotiate rates and deliverables with creators and talent agencies.
• Stay ahead of trends to identify creators and concepts before they peak.
• Own and run TikTok Shop Creator Program, including commission structures and incentives.
• Monitor the Creator Marketplace daily to identify high‑potential creators.
• Track program performance (GMV, content volume, conversion) and report findings.
• Develop original concepts for seasonal launches and always-on content.
• Brief creators clearly and review content for brand fit and performance potential.
• Secure whitelisting/usage rights for paid social amplification.
• Partner with performance marketing, social, and creative teams to align influencer content with paid/organic strategies.
• Build trackers, calendars, and briefs to keep the program running smoothly.
• Provide regular leadership reporting on influencer and TikTok Shop performance.

Skills

Influencer marketing

Creator partnerships

Negotiation

Content brief

Project management

TikTok knowledge

Tools

CreatorIQ

GRIN

Aspire

Job description

Bogg Bag is seeking an Influencer Lead / Manager to run our creator partnerships and own the TikTok Shop Creator Program end to end. This hands‑on role requires an eye for creator culture and strong negotiation skills to develop campaigns that stop the scroll.

You’ll manage the full creator lifecycle—from sourcing and outreach to briefing, content review, and performance tracking—driving GMV and brand impact across platforms.