Influencer Marketing Coordinator

Bogg Bag; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Bogg Bag is seeking an Influencer Lead / Manager to run our creator partnerships and own the TikTok Shop Creator Program end to end. This hands‑on role requires an eye for creator culture and strong negotiation skills to develop campaigns that stop the scroll.

You’ll manage the full creator lifecycle—from sourcing and outreach to briefing, content review, and performance tracking—driving GMV and brand impact across platforms.

Qualifications

• 3–5 years of influencer marketing or social/affiliate marketing experience.
• Direct experience with a TikTok Shop Creator Program or affiliate program.
• Strong influencer outreach and pitch-writing ability.
• Excellent organizational and multitasking skills.
• Self-starter with opportunity spotting ability.

Responsibilities

• Identify and recruit creators across TikTok, Instagram, YouTube, and emerging platforms.
• Use influencer marketing software to manage sourcing, outreach, and relationship tracking at scale.
• Manage a growing pipeline of creator relationships, from first DM to long‑term ambassador.
• Negotiate rates and deliverables with creators and talent agencies.
• Stay ahead of trends to identify creators and concepts before they peak.
• Own and run TikTok Shop Creator Program, including commission structures and incentives.
• Monitor the Creator Marketplace daily to identify high‑potential creators.
• Track program performance (GMV, content volume, conversion) and report findings.
• Develop original concepts for seasonal launches and always-on content.
• Brief creators clearly and review content for brand fit and performance potential.
• Secure whitelisting/usage rights for paid social amplification.
• Partner with performance marketing, social, and creative teams to align influencer content with paid/organic strategies.
• Build trackers, calendars, and briefs to keep the program running smoothly.
• Provide regular leadership reporting on influencer and TikTok Shop performance.

Skills

Influencer marketing

Creator partnerships

Negotiation

Content brief

Project management

TikTok knowledge

Tools

CreatorIQ

GRIN

Aspire

Job description

Bogg Bag is looking for an Influencer Lead / Manager to run our creator partnerships and own our TikTok Shop Creator Program end to end. This is a hands‑on, high‑output role for someone who lives and breathes creator culture — you know what makes a video stop the scroll, you can spot a rising creator before their engagement blows up, and you're just as comfortable negotiating a rate as you are dreaming up a concept for a summer beach‑tote campaign.

You’ll sit at the intersection of influencer marketing and TikTok Shop commerce, managing the full creator lifecycle — sourcing, outreach, negotiation, briefing, content review, and performance tracking — while helping shape the creative direction of our campaigns.

What You’ll Do

• Identify and recruit creators across TikTok, Instagram, YouTube, and emerging platforms who fit Bogg Bag's brand and audience
• Use influencer marketing software to manage sourcing, outreach, and relationship tracking at scale
• Manage a growing pipeline of creator relationships, from first DM to long‑term ambassador
• Build and maintain strong working relationships with creator management teams and talent agencies, negotiating rates and deliverables directly with them
• Stay ahead of trends, sounds, formats, and cultural moments to identify creators and concepts before they peak

TikTok Shop Creator Program Management

• Own and run Bogg Bag's TikTok Shop Creator Program, from recruiting new creators to managing ongoing affiliate relationships
• Set and adjust commission structures, sample/product seeding strategy, and creator incentives to drive GMV
• Monitor the Creator Marketplace daily to identify and activate high‑potential creators
• Track program performance (GMV, content volume, conversion, creator retention) and report on what's working

Campaign & Content Development

• Develop original creative concepts for seasonal launches, collabs, and always‑on content (you'll work closely with the team on drops and new product releases)
• Identify high‑performing content and creators, and iterate off of what's working to fuel new concepts and briefs
• Brief creators clearly while leaving room for their authentic voice
• Review and provide feedback on creator content to ensure brand fit and performance potential before it goes live
• Evaluate creator content and performance data to identify what will translate well across paid channels
• Secure whitelisting/creator paid usage rights to enable content for paid social amplification
• Partner cross‑functionally with performance marketing, social, and creative to align influencer content with paid media and organic strategy

Operations & Reporting

• Build and maintain organized systems (trackers, calendars, briefs) to keep a fast‑moving program running smoothly
• Own regular reporting on influencer and TikTok Shop program performance (GMV, ROI, engagement, top creators) for leadership
• Analyze campaign and program performance, turning data into recommendations for what to scale, cut, or test next

What You Bring

• 3–5 years of experience in influencer marketing, creator partnerships, or social/affiliate marketing — ideally at a DTC or consumer brand
• Direct experience running or involvement in a TikTok Shop Creator Program or affiliate program
• A track record of creative, effective influencer outreach — you can write a pitch that stands out in a crowded DM inbox
• Strong organizational chops — you can juggle dozens of creator relationships, deadlines, and deliverables without dropping the ball
• A self‑starter mentality — you spot opportunities and act on them without waiting to be told
• Sharp instincts for internet culture, trends, and what makes content actually perform (not just look good)
• Excellent written communication, negotiation, and relationship‑building skills, including experience working directly with creator management teams and agencies
• Experience using influencer marketing software for outreach, tracking, and relationship management
• Ability to identify high‑performing content and translate those learnings into new concepts and briefs
• Understanding of paid social performance and what organic creator content is likely to succeed when whitelisted or boosted
• Comfortable pulling together clear, digestible reporting for management on program and campaign performance
• Familiarity with creator/affiliate platforms (TikTok Creator Marketplace, GRIN, Aspire, CreatorIQ, etc.) is a plus