Influencer Strategy Lead

Hunter; New York (NY); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Hybrid work model

Work from anywhere in the US

Staff training and development

DEI excellence in agency

Health and dental insurance

401K company match

Generous PTO

Job summary

HUNTER is seeking an Influencer Strategist to craft and manage social media influencer campaigns that grow brand awareness and engagement for client brands. You will provide strategic insight to clients and mentor team members while leading influencer plans across multiple campaigns.

You will identify right-fit talent, draft briefs, oversee contracts and budgets, and analyze results to drive optimizations in a fast-paced agency environment.

Qualifications

• B.A. in Marketing, Public Relations or the like.
• 3–4 years of experience managing social influencer campaigns.
• Proficiency in Microsoft Office; strong Excel skills.
• Experience with influencer tools (CreatorIQ, Sprinklr) and analytics (NetBase).

Responsibilities

• Manage day-to-day elements of influencer campaigns for clients.
• Build and maintain relationships with influencers and talent contacts.
• Develop and execute multiple influencer campaigns with timelines and deadlines.
• Adhere to brand diversity and inclusion tenets.
• Draft, review and oversee influencer contracts.
• Monitor and analyze program results; provide insights and reports.
• Supervise junior staff and delegate tasks to coordinators.
• Develop influencer plans and identify suitable talent for brands.
• Assist in client calls, meetings and presentations; respond to information requests.

Skills

Campaign management

Client communications

Budget management

Education

B.A. in Marketing or PR

Tools

CreatorIQ

Sprinklr

NetBase

Job description

HUNTER is seeking an Influencer Strategist to craft and manage social media influencer campaigns that grow brand awareness and engagement for client brands. You will provide strategic insight to clients and mentor team members while leading influencer plans across multiple campaigns.

You will identify right-fit talent, draft briefs, oversee contracts and budgets, and analyze results to drive optimizations in a fast-paced agency environment.