Influencer Strategist

Hunter; New York (NY); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Hybrid work model

Work from anywhere in the US

Staff training and development

DEI excellence in agency

Health and dental insurance

401K company match

Generous PTO

Job summary

HUNTER is seeking an Influencer Strategist to craft and manage social media influencer campaigns that grow brand awareness and engagement for client brands. You will provide strategic insight to clients and mentor team members while leading influencer plans across multiple campaigns.

You will identify right-fit talent, draft briefs, oversee contracts and budgets, and analyze results to drive optimizations in a fast-paced agency environment.

Qualifications

• B.A. in Marketing, Public Relations or the like.
• 3–4 years of experience managing social influencer campaigns.
• Proficiency in Microsoft Office; strong Excel skills.
• Experience with influencer tools (CreatorIQ, Sprinklr) and analytics (NetBase).

Responsibilities

• Manage day-to-day elements of influencer campaigns for clients.
• Build and maintain relationships with influencers and talent contacts.
• Develop and execute multiple influencer campaigns with timelines and deadlines.
• Adhere to brand diversity and inclusion tenets.
• Draft, review and oversee influencer contracts.
• Monitor and analyze program results; provide insights and reports.
• Supervise junior staff and delegate tasks to coordinators.
• Develop influencer plans and identify suitable talent for brands.
• Assist in client calls, meetings and presentations; respond to information requests.

Skills

Campaign management

Client communications

Budget management

Education

B.A. in Marketing or PR

Tools

CreatorIQ

Sprinklr

NetBase

Job description

About Us

There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting.

About Us

There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting.

Overview

HUNTER is looking for an Influencer Strategist. The Influencer Strategist assists in developing social media influencer strategies and campaigns for client brands that grow the brands’ awareness, social media presence and overall engagement with consumers, as well as providing strategic insight to clients/colleagues and mentoring team members.

Responsibilities

• Manage the day-to-day elements of influencer campaigns for clients
• Build and maintain positive relationships with influencers and talent contacts on behalf of the agency and clients
• Develop and execute multiple influencer campaigns at a time; develop timelines, manage deadlines
• Adhere to brand-aligned diversity & inclusion tenets
• Identifying brand-right influencers based on campaign objectives and desired outcomes
• Draft, review and oversee legal contracts for influencers
• Maintain budget for paid influencer campaigns
• Manage unexpected pivots or changes to campaigns; Identify negative content/risky content generated by partners; take action to minimize impact to the client or bran
• Craft influencer content briefs that reflect current trends and reflect brand messaging priorities
• Review influencer content, providing edits for client approval and working with influencers to incorporate feedback.
• Monitor and analyze program results to provide valuable insights and optimizations; compile thorough and accurate reports
• Identify real-time engagement opportunities with influencers discovered via social listening; develop proactive pitch for clients to act upon opportunities
• Delegate appropriate responsibilities to Social Media Coordinators and Influencer Specialists. Supervise junior staff.
• Develop social media influencer plans for clients
• Identify and develop influencer programs for brands by targeting and working with the appropriate talent for the client/brand
• Apply strategic/creative thinking skills to gain insight and devise influencer strategy
• Determine quantitative and qualitative goals and benchmarks to measure the success of influencer programs
• Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with agency communications
• Determine the need for support staff assistance for projects/program elements and manage support staff during execution
• Serve as a client contact
• Participate in client calls, meetings, presentations and client brainstorms; attend client events
• Accommodate and anticipate client needs; make appropriate recommendations to clients via emails, memos, presentations and phone calls
• Respond to requests for information from clients in a timely and professional manner
• Share relevant articles/trends with clients, along with ways to implement/impact their business

Ability to:

• Understand of the social media and influencer landscape
• Identify the nuances of influencer content performance on established and emerging social platforms
• Understand the clients’ business and relevant industry trends, and use the information to develop strategic influencer opportunities
• Understand the earned media landscape; work closely with PR partners to identify opportunities when influencers can amplify earned programs
• Manage multiple projects for multiple clients in diverse industries
• Travel to client and event locations; meet with clients at their office locations/headquarters
• Participate in agency brainstorm sessions for client programs
• Stay current with developments in social media, influencer trends, technology updates and top news stories in the clients’ and brands’ spaces
• Show integrity, attention to detail and good judgment when working with colleagues and clients
• Deal constructively with client and personnel situations
• Actively participate in agency “All-Hands” digital meetings, committees or departments as designated/asked
• Participate in agency projects and events
• Assist in compilation of awards presentations
• Conduct research for new business and business renewal opportunities

Qualifications

• B.A. in Marketing, Public Relations or the like
• Three (3) to four (4) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies
• Proficiency in Microsoft Office (Word, Excel, PowerPoint). Strong Excel proficiency a must
• Proficiency with social media or influencer management tools (e.g. CreatorIQ, Sprinklr) and social listening/analytics platforms (e.g. NetBase)

Compensation

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $85,000-105,000 annually, and may be eligible for overtime pay. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum; and
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

• Food + Beverage
• Wine + Spirits
• Health + Beauty
• Fashion + Lifestyle
• Home
• Travel + Hospitality
• Financial Services
• Tech

See us in action here: https://hunterpr.com