Influencer & Partnerships Manager

Rugs USA; New York (NY); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical

Dental

Vision

PTO

401(k)

Employee discount

Job summary

RugsUSA in New York City is seeking an Influencer & Partnerships Manager to grow creator relationships and manage product partnerships. You will coordinate shoots, craft paid campaigns, and ensure content aligns with the brand calendar.

You will work with Social Media, Creative, and Performance Marketing to measure impact, optimize spend, and report on program performance. A hybrid NYC schedule, travel for shoots, and growth opportunities are offered.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• 3–5 years of influencer marketing, partnerships, or PR experience, ideally in retail/e‑commerce.
• Proficiency with influencer platforms and social analytics tools.
• Strong written and verbal communication and relationship-building skills.
• Ability to track budgets, performance, and reporting in Excel/Sheets.

Responsibilities

• Identify, vet, and recruit influencers, creators, and ambassadors aligned with RugsUSA.
• Manage day-to-day communication and contracting with partners and affiliates.
• Coordinate gifting, seeding, and paid campaigns from brief to posting.
• Align partner campaigns with product partnerships, shoots, and creative approvals.
• Track campaign performance (reach, engagement, ROI) and report insights.
• Oversee influencer budgets, invoices, and payments with accurate reconciliation.
• Collaborate with Social Media, Creative, and Performance Marketing teams.
• Monitor industry trends and emerging platforms to inform strategy.
• Maintain organized partner agreements, briefs, and usage rights.
• Support events, activations, and affiliate program growth opportunities.

Skills

Influencer platforms

Social media analytics

Communication skills

Excel / Sheets

Education

Bachelor’s degree in Marketing or related field

Tools

LTK

ShopMy

Aspire

Job description

Position Overview

The Influencer & Partnerships Manager supports RugsUSA’s key pillars in influencer marketing and product partnerships. This position plays a key role in influencer marketing by identifying, managing, and growing relationships with content creators and affiliates. They will also help coordinate shoots and other marketing activities for RugsUSA and our product partners. This role plays a key part in expanding brand awareness and driving traffic and conversion through creator content, while ensuring partnerships are executed efficiently and measured effectively. The Manager works cross-functionally with Social Media, Creative, and Performance Marketing teams to bring campaigns to life and reports on partnership performance to inform ongoing strategy.

Essential Job Functions

• Identify, vet, and recruit influencers, content creators, and brand ambassadors aligned with RugsUSA’s target audience and brand aesthetic
• Manage day-to-day communication and relationship-building with influencer, affiliate partners and product partners, including outreach, negotiation, and contracting
• Coordinate gifting, seeding, and paid partnership campaigns from initial brief through content delivery and posting
• Coordinate marketing needs of our product partnerships (including scheduling shoots with our creative team, coordinating social posts, working through creative approvals with partners)
• Track and report on campaign performance (reach, engagement, conversion, ROI) using influencer/affiliate platforms and internal dashboards
• Manage influencer/affiliate budgets, invoices, and payments, ensuring accurate tracking and reconciliation
• Partner with Social Media, Creative, and Performance Marketing teams to align influencer content with broader brand and campaign calendars
• Monitor industry trends, competitor influencer activity, and emerging platforms or creators to inform strategy
• Maintain organized records of partner agreements, deliverables, usage rights, and campaign briefs
• Support ad hoc partnership opportunities, event activations, and affiliate program growth initiatives

You Have

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3-5 years of experience in influencer marketing, partnerships, social media, or PR, ideally in retail or e-commerce
• Working knowledge of influencer/affiliate platforms (e.g. LTK, ShopMy, Aspire) and social media analytics tools
• Strong written and verbal communication skills, with the ability to build and maintain external relationships
• Proficiency in Excel/Google Sheets for tracking budgets, performance, and reporting

Preferred Skills

• Experience in home goods, furniture, or design/lifestyle industries
• Familiarity with TikTok Shop, LTK / Shopmy or other Affiliate Influencer Programs, or livestream shopping formats
• Experience managing product partnerships and coordinating marketing needs across two parties

Additional Information

• Based in RugsUSA’s NYC office on a hybrid schedule
• Occasional travel to events, photo/video shoots, or influencer meetups
• Flexibility to support campaign launches or events outside standard business hours as needed

Your Life and Career at RugsUSA

• A culture that promotes a healthy work/life balance
• Benefits package offered to all eligible full-time employees (including medical, dental, vision, PTO, 401(k)
• Exposure to career advancement opportunities across all departments
• Generous employee discount that can be used across our house of brands!