Influencer & Partnerships Manager

RugsUSA; New York (NY); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Hybrid schedule

Employee discount

Medical, dental, vision benefits

PTO (paid time off)

401(k)

Job summary

RugsUSA in New York, NY seeks an Influencer & Partnerships Manager to drive creator collaborations and product partnerships. You will manage relationships with content creators, coordinate shoots with the creative team, and oversee campaigns from brief to posting, ensuring measurable impact on traffic and conversion.

Ideal candidates have 3–5 years in influencer marketing, strong communication skills, and experience with influencer platforms and analytics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3–5 years’ experience in influencer marketing or partnerships.
• Proficient with influencer platforms and social analytics tools.
• Strong written and verbal communication with external partners.
• Excel/Google Sheets for budgets and reporting.

Responsibilities

• Identify, vet, and recruit influencers and brand ambassadors aligned with RugsUSA.
• Manage day-to-day communication with influencer and affiliate partners, including outreach and contracting.
• Coordinate gifting, seeding, and paid campaigns from brief to delivery.
• Align partner content with broader brand campaigns and calendars.
• Track campaign performance (reach, engagement, conversions) and report results.

Skills

Influencer marketing

Partnerships

Communication

Budget management

Negotiation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

LTK

ShopMy

Aspire

Job description

Influencer & Partnerships Manager

RugsUSA New York, New York, United States

About this position

About RugsUSA

Since launching in 1998, Rugs USA has established itself as a leading innovative online destination for an extensive variety of high-quality, on-trend area rugs at prices customers won’t find anywhere else. Passionate about the impact that the perfect rug brings to a space, we foster close relationships with the designers, artisans, and factories who make our goods, giving us the ability to simplify our business model and deliver exceptional pricing and a vast assortment of styles. By guiding our customers through the rug buying process and offering a curated selection of complementary lighting and accessories, we’ve become our customers’ ultimate secret weapon in bringing their vision of home to life - at any budget.

Position Overview

The Influencer & Partnerships Manager supports RugsUSA's key pillars in influencer marketing and product partnerships. This position plays a key role in influencer marketing by identifying, managing, and growing relationships with content creators and affiliates. They will also help coordinate shoots and other marketing activities for RugsUSA and our product partners. This role plays a key part in expanding brand awareness and driving traffic and conversion through creator content, while ensuring partnerships are executed efficiently and measured effectively. The Manager works cross-functionally with Social Media, Creative, and Performance Marketing teams to bring campaigns to life and reports on partnership performance to inform ongoing strategy.

Essential Job Functions

• Identify, vet, and recruit influencers, content creators, and brand ambassadors aligned with RugsUSA's target audience and brand aesthetic
• Manage day-to-day communication and relationship-building with influencer, affiliate partners and product partners, including outreach, negotiation, and contracting
• Coordinate gifting, seeding, and paid partnership campaigns from initial brief through content delivery and posting
• Coordinate marketing needs of our product partnerships (including scheduling shoots with our creative team, coordinating social posts, working through creative approvals with partners)
• Track and report on campaign performance (reach, engagement, conversion, ROI) using influencer/affiliate platforms and internal dashboards
• Manage influencer/affiliate budgets, invoices, and payments, ensuring accurate tracking and reconciliation
• Partner with Social Media, Creative, and Performance Marketing teams to align influencer content with broader brand and campaign calendars
• Monitor industry trends, competitor influencer activity, and emerging platforms or creators to inform strategy
• Maintain organized records of partner agreements, deliverables, usage rights, and campaign briefs
• Support ad hoc partnership opportunities, event activations, and affiliate program growth initiatives

You Have

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3-5 years of experience in influencer marketing, partnerships, social media, or PR, ideally in retail or e-commerce
• Working knowledge of influencer/affiliate platforms (e.g. LTK, ShopMy, Aspire) and social media analytics tools
• Strong written and verbal communication skills, with the ability to build and maintain external relationships
• Proficiency in Excel/Google Sheets for tracking budgets, performance, and reporting

Preferred Skills

• Experience in home goods, furniture, or design/lifestyle industries
• Familiarity with TikTok Shop, LTK / Shopmy or other Affiliate Influencer Programs, or livestream shopping formats
• Experience managing product partnerships and coordinating marketing needs across two parties

Additional Information

• Based in RugsUSA's NYC office on a hybrid schedule
• Occasional travel to events, photo/video shoots, or influencer meetups
• Flexibility to support campaign launches or events outside standard business hours as needed

Your Life and Career at RugsUSA

• A culture that promotes a healthy work/life balance
• Benefits package offered to all eligible full-time employees (including medical, dental, vision, PTO, 401(k)
• Exposure to career advancement opportunities across all departments
• Generous employee discount that can be used across our house of brands!

Salary Information

The pay range for this role is:

105,000 - 125,000 USD per year (Manhattan Office)