Influencer & Partnerships Manager

Rugs USA Inc; New York (NY); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) retirement plan

Generous employee discount

Job summary

Rugs USA, a leader in online area rugs, seeks an Influencer & Partnerships Manager to drive creator relationships, manage campaigns, and coordinate product partnerships. You will partner with Social Media, Creative, and Performance Marketing teams to expand brand awareness and traffic through authentic creator content.

The role requires 3–5 years in influencer marketing or related fields, familiarity with LTK/ShopMy/Aspire platforms, and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3-5 years of experience in influencer marketing, partnerships, social media, or PR in retail or e-commerce preferred.
• Working knowledge of influencer/affiliate platforms (e.g. LTK, ShopMy, Aspire) and social media analytics tools.
• Strong written and verbal communication skills with external relationships.
• Proficiency in Excel/Google Sheets for tracking budgets, performance, and reporting.

Responsibilities

• Identify, vet, and recruit influencers, content creators, and brand ambassadors.
• Manage day-to-day communication and relationship-building with influencer, affiliate partners, and product partners.
• Coordinate gifting, seeding, and paid partnership campaigns from brief through content delivery and posting.
• Coordinate marketing needs of product partnerships, including scheduling shoots and creative approvals.
• Track and report on campaign performance (reach, engagement, conversion, ROI) using platforms and dashboards.

Skills

Influencer marketing

Partnerships

Social media

PR

Communication

Education

Bachelor's degree in Marketing, Communications, Business

Tools

LTK

ShopMy

Aspire

Google Analytics

Job description

Since launching in 1998, Rugs USA hasestablisheditself as a leading innovative online destination for an extensive variety of high-quality, on-trend area rugs at prices customerswon’tfind anywhere else. Passionate about the impact that the perfect rug brings to a space, we foster close relationships with the designers, artisans, and factories who make our goods, giving us the ability to simplify our business model and deliver exceptional pricing and a vast assortment of styles. By guiding our customers through therugbuying process and offering a curated selection of complementary lighting and accessories,we’vebecome our customers’ ultimate secret weapon in bringing their vision of home to life -atany budget.

Position Overview

The Influencer & Partnerships Manager supports RugsUSA's key pillars in influencer marketing and product partnerships. This position plays a key role in influencer marketing by identifying, managing, and growing relationships with content creators and affiliates. They will also help coordinate shoots and other marketing activities for RugsUSA and our product partners. This role plays a key part in expanding brand awareness and driving traffic and conversion through creator content, while ensuring partnerships are executed efficiently and measured effectively. The Manager works cross-functionally with Social Media, Creative, and Performance Marketing teams to bring campaigns to life and reports on partnership performance to inform ongoing strategy.

Essential Job Functions

• Identify, vet, and recruit influencers, content creators, and brand ambassadors aligned with RugsUSA's target audience and brand aesthetic
• Manage day-to-day communication and relationship-building with influencer, affiliate partners and product partners, including outreach, negotiation, and contracting
• Coordinate gifting, seeding, and paid partnership campaigns from initial brief through content delivery and posting
• Coordinate marketing needs of our product partnerships (including scheduling shoots with our creative team, coordinating social posts, working through creative approvals with partners)
• Track and report on campaign performance (reach, engagement, conversion, ROI) using influencer/affiliate platforms and internal dashboards
• Manage influencer/affiliate budgets, invoices, and payments, ensuring accurate tracking and reconciliation
• Partner with Social Media, Creative, and Performance Marketing teams to align influencer content with broader brand and campaign calendars
• Monitor industry trends, competitor influencer activity, and emerging platforms or creators to inform strategy
• Maintain organized records of partner agreements, deliverables, usage rights, and campaign briefs
• Support ad hoc partnership opportunities, event activations, and affiliate program growth initiatives

You Have

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 3-5 years of experience in influencer marketing, partnerships, social media, or PR, ideally in retail or e-commerce
• Working knowledge of influencer/affiliate platforms (e.g. LTK, ShopMy, Aspire) and social media analytics tools
• Strong written and verbal communication skills, with the ability to build and maintain external relationships
• Proficiency in Excel/Google Sheets for tracking budgets, performance, and reporting

Preferred Skills

• Experience in home goods, furniture, or design/lifestyle industries
• Familiarity with TikTok Shop, LTK / Shopmy or other Affiliate Influencer Programs, or livestream shopping formats
• Experience managing product partnerships and coordinating marketing needs across two parties

Additional Information

• Based in RugsUSA's NYC office on a hybrid schedule
• Occasional travel to events, photo/video shoots, or influencer meetups
• Flexibility to support campaign launches or events outside standard business hours as needed

Your Life and Career at RugsUSA

• A culture that promotes a healthy work/life balance
• Benefits package offered to all eligible full-time employees (including medical, dental, vision, PTO, 401(k)
• Exposure to career advancement opportunities across all departments
• Generous employee discount that can be used across our house of brands!

The pay range for this role is:

105,000 - 125,000 USD per year (Manhattan Office)