Influencer Partnerships Lead - YouTube & Creator Economy

Workman Labs; Northern (KY); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Runway is seeking a Social Media Specialist, Influencer Marketing to manage creator partnerships and publish creator work across Runway channels. This remote US role supports building relationships with YouTubers, negotiating terms, and coordinating with growth, creative, and agencies to optimize ROI.

With 2+ years in influencer or affiliate marketing, you’ll surface trends, manage briefs, and track performance; strong YouTube insight and organized multi-contact management are essential to

Qualifications

• At least 2 years of experience in influencer marketing, affiliate marketing, social/creator partnerships, or a related role.
• An existing network of creator relationships, ideally with strength on YouTube.
• Comfortable negotiating fees and contracts directly with creators.
• Strong understanding of how content performs on YouTube specifically, plus a broader read on social and creator trends.
• Highly organized, able to manage a high volume of relationships, deals, and paperwork at once.
• Polished, confident, low-ego, and able to represent Runway well in creator conversations.
• Interest in AI, creative tools, video, design, filmmaking, advertising, and the broader creator economy.
• Experience running affiliate programs specifically, not just influencer marketing.
• Experience working with influencers or outreach agencies
• Experience working at a creative, consumer, prosumer, AI, design, or technology company.
• Familiarity with Runway and the broader AI creative ecosystem

Responsibilities

• Scout and identify creators, primarily on YouTube, relevant to Runway's paid influencer and affiliate programs
• Pitch creators on both programs: flat-fee paid briefs for influencers, and signup/performance-based deals for affiliates
• Own outreach, negotiation, contracts, and paperwork for each creator relationship, end-to-end
• Partner with outside agencies running outreach at scale to keep the creator pipeline full
• Stay immersed in YouTube and the broader AI/creative tools creator landscape, tracking trends and surfacing who's worth pursuing next
• Share what's resonating with creators and audiences with the creative team to help inform organic content direction
• Partner with the growth marketing team on attribution and reporting to track program performance and ROI
• Coordinate with the creative team on briefs given to paid influencers

Skills

Influencer marketing

Affiliate marketing

Creator partnerships

YouTube strategy

Contract negotiation

Relationship management

Job description

Runway is seeking a Social Media Specialist, Influencer Marketing to manage creator partnerships and publish creator work across Runway channels. This remote US role supports building relationships with YouTubers, negotiating terms, and coordinating with growth, creative, and agencies to optimize ROI.

With 2+ years in influencer or affiliate marketing, you’ll surface trends, manage briefs, and track performance; strong YouTube insight and organized multi-contact management are essential to