Influencer Growth Lead — Remote, Own the Creator Program

Raycon Inc.; New York (NY); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

50% team discount on Raycon products

$1,500 annual L&D stipend (conferences

$200 StubHub gift card for events

Team building budget (dinners, outings

Monthly team lunch + snacks budget

March Madness bracket

Job summary

Raycon Inc. is seeking an Influencer Manager to own and scale our creator program across YouTube, podcasts, radio, TikTok Shop, and Instagram. You will lead the team and manage agency relationships, driving revenue targets and program growth in a fast-paced, multi-channel environment.

You’ll shape merchandising decisions, source new partnerships, and rigorously track ROAS, conversion, and AOV to optimize results. This role demands a strategic operator with strong analytics and negotiation skills.

Qualifications

• 4+ years in digital marketing, including 2+ years leading influencer or creator performance marketing, with strong preference for DTC eCommerce experience.
• Working knowledge of the influencer landscape across YouTube, podcast, radio, TikTok Shop, and Instagram.
• Experience negotiating partnership terms and working inside influencer marketing platforms.
• A track record of managing a team (direct reports, agency partners, or both) and holding them to revenue targets.
• Excel fluency and a track record of turning campaign data into decisions that move ROAS, conversion rate, and AOV.
• A highly organized operator who prioritizes, multitasks, and communicates proactively without needing direction.
• A resourceful problem solver who stays level-headed under ambiguity and takes ownership of outcomes, not just tasks.
• Genuine curiosity and a growth mindset: open to feedback, mentorship, and doing things differently as the program scales.

Responsibilities

• Own the influencer program end to end: strategy, execution, and results across multiple channels.
• Manage the influencer team and our agency relationships, setting priorities and revenue targets.
• Own product merchandising strategy: what gets seeded, gifted, or merchandised, to creators and channels.
• Source, develop, and pitch new creator partnerships, and support broader influencer sourcing across tiers.
• Track influencer-attributed revenue, ROAS, conversion rate, and AOV daily/weekly/monthly and optimize campaigns.
• Streamline the operational backbone of the program so it runs as a system, not one-offs.
• Identify and evaluate new channel opportunities to reach target customers and stay ahead of creator trends.
• Contribute to the broader influencer strategy and roadmap with commercial judgment.

Skills

Influencer marketing

Team leadership

Performance marketing

Budget management

Negotiation

Data analysis

DTC eCommerce

Tools

Influencer platforms

Job description

Raycon Inc. is seeking an Influencer Manager to own and scale our creator program across YouTube, podcasts, radio, TikTok Shop, and Instagram. You will lead the team and manage agency relationships, driving revenue targets and program growth in a fast-paced, multi-channel environment.

You’ll shape merchandising decisions, source new partnerships, and rigorously track ROAS, conversion, and AOV to optimize results. This role demands a strategic operator with strong analytics and negotiation skills.