Influencer Marketing Coordinator - Strategy

The Outloud Group; United States; On-site; USD 50,000 - 65,000; Full time

Job summary

A dynamic marketing agency in the United States is seeking an Influencer Marketing Coordinator to drive strategic influencer campaigns. This role requires 1 to 2 years of experience in influencer or digital marketing and strong communication skills. The coordinator will guide brands through influencer partnerships, leveraging data insights and trends to optimize campaigns. Proficiency in tools like Google Workspace and Trello is expected, along with the ability to work collaboratively in a remote setting.

Qualifications

• 1 to 2 years of experience in influencer marketing or digital marketing.
• Fluent English and strong communication skills.
• Familiarity with influencer marketing platforms.

Responsibilities

• Develop strategic influencer marketing campaigns for brands.
• Lead conversations with clients and make recommendations.
• Optimize campaigns based on data insights and trends.

Skills

Influencer marketing

Digital marketing

Analytical skills

Creative thinking

Strong communication skills

Tools

Google Workspace

Microsoft Office

Trello

Job description

INFLUENCER MARKETING COORDINATOR - STRATEGY

The Influencer Marketing Coordinator is the strategic mind behind impactful influencer marketing campaigns. You’ll take a brand and own the strategy, developing creative and data driven approaches to maximize its presence across YouTube, Instagram, TikTok, and podcasts. Your role is to guide brands in making the most of influencer partnerships by identifying opportunities, shaping campaign direction, and ensuring everything aligns with their larger marketing goals.

This is a client facing role where you’ll act as a trusted partner by leading conversations, making recommendations, and proactively refining strategies to drive success. You’ll use data to inform decisions, keep a pulse on industry trends, and continuously optimize influencer marketing efforts. With a strong understanding of both the brand and the influencer space, you’ll ensure each campaign delivers measurable impact and long term growth.

REQUIREMENTS

Here’s what you bring to the team

• 1 to 2 years of experience in influencer marketing, digital marketing, media partnerships, or a similar role with a track record of shaping or supporting strategy
• Fluent English and strong communication skills with the ability to engage clients, influencers, and internal teams clearly and confidently
• Familiarity with influencer marketing best practices and platforms such as YouTube, Instagram, TikTok, Twitch, and podcasts
• Strong analytical skills with the ability to pull insights from data, build recommendations, and evaluate campaign performance
• Ability to interpret trends, understand audience behavior, and use data to make clear strategy decisions
• Creative and critical thinking skills with a knack for spotting new opportunities for brand growth
• Proficiency in tools like Google Workspace, Microsoft Office, and project management platforms such as Trello
• Comfort working both independently and collaboratively in a remote environment
• Full time availability while based in the United States