Influencer Partnerships Lead — Creator Growth & ROI

Goliath-7; Dallas (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) with company matching

Health, dental, and vision insurance

Life insurance

Flexible spending account

Paid time off

Job summary

Goliath in Dallas is seeking an Influencer Marketing Manager to lead creator partnerships across our toys, games, collectibles, and entertainment brands. You will own relationships with creators, talent managers, agencies, and influencer platforms while developing scalable programs that drive awareness, engagement, and conversions.

This role offers the chance to build ambassador programs, collaborate with Brand/PR/Retail/Social teams, and manage six- and seven-figure budgets in a fast-paced,

Qualifications

• 5+ years of influencer marketing, talent partnerships, creator economy, social media, or entertainment marketing experience.
• Experience negotiating creator agreements and campaign partnerships.
• Existing relationships with talent agencies, creator managers, influencer networks, and platform representatives.
• Experience managing six- and seven-figure influencer budgets preferred.

Responsibilities

• Develop and execute influencer marketing programs across Goliath’s North American portfolio.
• Identify, recruit, negotiate, and manage relationships with creators ranging from emerging voices to marquee talent.
• Build long-term ambassador and partnership programs that extend beyond one-off campaigns.
• Collaborate with Brand, PR, Retail, and Social teams to integrate influencer programs into broader marketing initiatives.
• Serve as the primary point of contact for talent agents, managers, and creator representation firms.
• Maintain and expand a robust network of creator, agency, and platform partners.
• Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing.
• Evaluate and onboard strategic influencer marketing vendors and scaling partners.
• Manage end-to-end campaign execution across multiple brands.
• Oversee briefing, content approvals, timelines, reporting, and legal compliance.
• Ensure campaigns are delivered on time, on budget, and to performance expectations.
• Develop monthly influencer performance dashboards for executive leadership.
• Track KPIs including Reach, Impressions, Engagement, Video Views, Earned Media Value, Clicks, Conversions, and ROI.
• Deliver actionable insights and optimization recommendations.
• Benchmark performance across brands, partners, and creator tier

Skills

Influencer marketing

Negotiation

Budget management

Relationship building

Reporting

Job description

Goliath in Dallas is seeking an Influencer Marketing Manager to lead creator partnerships across our toys, games, collectibles, and entertainment brands. You will own relationships with creators, talent managers, agencies, and influencer platforms while developing scalable programs that drive awareness, engagement, and conversions.

This role offers the chance to build ambassador programs, collaborate with Brand/PR/Retail/Social teams, and manage six- and seven-figure budgets in a fast-paced,