Influencer Marketing Manager

Goliath; Philadelphia (Philadelphia County); On-site; USD 90,000 - 130,000; Full time

Job summary

Goliath seeks an Influencer Marketing Manager to lead creator partnerships across our toys, games, collectibles, and entertainment brands.

You will own relationships with top-tier creators, talent managers, agencies, and platforms, developing scalable programs that drive awareness, engagement, and conversion.

No toy experience required; strong relationship-building and negotiation skills are essential.

Qualifications

• No toy experience is required; strong relationship-building is essential.
• Experience negotiating terms and pricing with creators and agencies is preferred.
• Ability to build scalable influencer programs across multiple brands.

Responsibilities

• Lead influencer partnerships across North America for Goliath's portfolio.
• Identify, recruit, and manage relationships with creators, agents, and platforms.
• Negotiate contracts, deliverables, and usage rights for campaigns.
• Oversee end-to-end campaign management including briefs, approvals, timelines, and compliance.

Skills

Relationship-building

Negotiation

Job description

About Goliath

At Goliath, we create larger-than-life moments that bring families, friends, and fans together. From chart-topping games to trend-setting collectibles, we're a global, family-owned company powered by Dutch ingenuity, entrepreneurial spirit, and a belief that play should never be small.

About Goliath

At Goliath, we create larger-than-life moments that bring families, friends, and fans together. From chart-topping games to trend-setting collectibles, we're a global, family-owned company powered by Dutch ingenuity, entrepreneurial spirit, and a belief that play should never be small.

Headquartered in the Netherlands with teams across North America and around the world, Goliath is home to beloved brands that spark laughter, fuel imagination, and create cultural moments. We move fast, think boldly, and aren't afraid to take big swings. If you're looking for a place where great ideas can become the next big thing, welcome to Goliath.

Build Big Relationships. Create Bigger Influence.

Goliath is looking for an Influencer Marketing Manager to lead creator partnerships across our entire portfolio of toys, games, collectibles, and entertainment brands.

This role will own relationships with top-tier creators, talent managers, agencies, and influencer platforms while developing scalable influencer programs that drive awareness, engagement, and conversion.

What You Will Do

No toy experience is required. Relationship-building expertise is.

Creator Partnership Strategy

• Develop and execute influencer marketing programs across Goliath's North American portfolio
• Identify, recruit, negotiate, and manage relationships with creators ranging from emerging voices to marquee talent
• Build long-term ambassador and partnership programs that extend beyond one-off campaigns
• Collaborate with Brand, PR, Retail, and Social teams to integrate influencer programs into broader marketing initiatives

Talent & Agency Relations

• Serve as the primary point of contact for talent agents, managers, and creator representation firms
• Maintain and expand a robust network of creator, agency, and platform partners
• Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing
• Evaluate and onboard strategic influencer marketing vendors and scaling partners

Campaign Management

• Manage end-to-end campaign execution across multiple brands
• Oversee briefing, content approvals, timelines, reporting, and legal compliance