Head of Influencer Partnerships & Growth

Starbucks Corp.; Seattle (WA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision insurance

401(k) with employer match

Tuition reimbursement

Job summary

Starbucks Coffee Company is seeking a Group Manager, Influencers, to shape our creator partnerships from execution to experiential campaigns. Based in New York City or Seattle, you will lead a high‑performing team, build authentic relationships with creators, and drive strategic initiatives that elevate our brand voice and cultural relevance.

You will steer partnerships across platforms, guide budget and planning, and translate insights into measurable improvements.

Qualifications

• 8+ years of experience in influencer marketing, talent relations, or social media strategy.
• Proven experience building and leading teams, as well as large‑scale programs.
• A proven track record of building impactful influencer strategies that resonate with audiences and drive business outcomes.
• Deep passion for creator culture, social platforms, content trends, and community‑driven storytelling.
• Strong, empathetic leadership skills with the ability to inspire teams and influence cross‑functional partners.
• Experience with contracts, negotiations, and legal reviews.
• Strategic and analytical mindset, with comfort translating data into compelling narratives and decisions.
• Excellent communication skills and experience navigating complex, multi‑stakeholder environments.
• Passion for coffee, culture, and community.

Responsibilities

• Inspire and lead a forward‑looking influencer marketing strategy that strengthens brand voice and fuels cultural relevance.
• Build, coach, and empower a team of leaders, fostering creativity, inclusivity, and continuous growth.
• Cultivate deep, authentic relationships with creators—identifying partnerships that align with our values and storytelling ambitions.
• Collaborate closely with internal and external partners to bring integrated, creator‑led ideas to life.
• Establish clear success metrics and transform performance insights into learning, optimization, and innovation.
• Guide planning and investment across influencer initiatives, ensuring thoughtful stewardship of budget and resources.
• Stay deeply connected to creator culture, platform evolution, and emerging trends to help the brand lead, not follow.

Skills

Influencer marketing

Team leadership

Strategy

Creator relationships

Data storytelling

Job description

Starbucks Coffee Company is seeking a Group Manager, Influencers, to shape our creator partnerships from execution to experiential campaigns. Based in New York City or Seattle, you will lead a high‑performing team, build authentic relationships with creators, and drive strategic initiatives that elevate our brand voice and cultural relevance.

You will steer partnerships across platforms, guide budget and planning, and translate insights into measurable improvements.