Influencer Marketing Director - Lead High-Impact Programs

360PR+; Boston (MA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

401k matching

Paid time off

Hybrid work schedule

Lifestyle Spending Account

Phone reimbursement

Summer Fridays

Pet parent leave

Charitable donation match

Job summary

360PR+ seeks a Director of Influencer Marketing to lead and expand our influencer practice for consumer brands. Based in New York or Boston, the role directs campaigns, mentors the team, and partners with client teams across the agency to deliver measurable results.

The ideal candidate has extensive agency experience in influencer marketing, a strong business sense, and excellent communication skills to drive growth and strategic direction.

Qualifications

• 8+ years in PR/marketing with at least 3–4 years in influencer marketing and social media.
• Strong business acumen with client-service focus across multiple brands and sectors.
• Persuasive communicator with ability to lead and develop teams.

Responsibilities

• Lead and grow 360PR+’s influencer marketing practice.
• Direct campaigns for consumer brands and mentor the team.
• Collaborate with client teams across the agency to deliver programs.
• Oversee budgets, contracts, and stakeholder communications.
• Share best practices on influencer marketing trends and guidelines.

Skills

Influencer Marketing

Agency Experience

Strategic Planning

Team Leadership

Budget Management

FTC/Guidelines Knowledge

Job description

360PR+ seeks a Director of Influencer Marketing to lead and expand our influencer practice for consumer brands. Based in New York or Boston, the role directs campaigns, mentors the team, and partners with client teams across the agency to deliver measurable results.

The ideal candidate has extensive agency experience in influencer marketing, a strong business sense, and excellent communication skills to drive growth and strategic direction.